A Much Overdue Update – Crushing it with Niche Sites

Wow, it's been 7 months since my last blog post, the longest this blog has gone without an update since I started. I have a good reason for my absence which I will cover in this update.

Hopefully, you will take a few things away from this post that will give you pause to think and reflect on your the direction you own business is heading.

What Have I Been Doing?

Towards Q3-Q4 of 2016 I took some time to reflect on my business, to spend some time away from the computer to think about what I really want to my life to look like. I asked myself a lot of “What If” questions, really crazy stuff, they kind of things Tim Ferriss talks about.

I ended up with a huge brain dump of thoughts, ideas, goals and above all, things I DID NOT want to do.

I believe what you don't want is just as important as what you do want. All too often I see people running online businesses that they get into for the money, only to realise they hate what they do.

Whilst I didn't hate what I was doing, it didn't align to where I wanted my business and life to be heading.

So I made some drastic decisions.

The first step I took was to look at my existing businesses, services and projects and ask myself:

Do I enjoy this, is this what I want to be doing?

The answer to that simple question was the driver for the following 4 big decisions.

Decision 1

I made the difficult decision to close down my link building network Rank Source.

Rank Source had been live since June 2013 and provided 1st page rankings for hundreds of business owners, from niche site developers to local and national service provides, to SEO agencies.

The network was/is large and I had a commitment to continue my services as long as possible for my existing customers.

However, in November-16 I sent the email to notify them that as of January, there would be no additional links built on the network and that all existing links would remain live as long as it made sense to do so and the domains were providing value to their websites.

Whilst this service provided me with a nice stable monthly income and I had created various systems and built a team to handle most of the day-to-day, this business model still took up a lot of headspace (a term you will see used a few times in the article).

Decision 2

The next step was to evaluate all of my projects and split them into various categories, here are the categories I was involved in:

  • Amazon Associates Affiliate Sites
  • Lead Gen/Pay Per Call
  • SEO Service Provider
  • Done For You Niche Site Provider
  • Blogging, Teaching & Courses
  • White Hat ‘Media' Projects

Whilst there are only 5 categories above, there were multiple projects within each category…so you can start to imaging just how much headspace was being used keeping on top of them all and assigning time and money to each was getting out of hand.

The next decision I made was to either stop or place any ‘Joint Partnerships' on hold. This included 3 sites:

  • The first was a ‘start from scratch' media type site where we were going with a content heavy approach and lots of outreach.
  • The second was a lead generation site focused on a large US state in a niche I have never been involved with before.
  • Lastly, I had a live course with a partner which we mutually decided to cease activity on.

So that was 3 major projects I had removed from my business/headspace, combined with closing my SEO Service business…I was on a roll.

Decision 3

Next up in the firing line was another service business I was operating – Done For You Niche Sites.

When I got into this business, I had seen some of the crap being offered elsewhere and decided I could do a better job with the team I had in place and I set about offering great value and providing those without the time or skills with a great starting point.

I even made a point of sourcing high quality expired domains with existing links to give them a boost at the start. It was a combination of these elements that made this side hustle a success.

However, I had one BIG issue and it wasn't that I didn't enjoy it or it didn't align with my principles or direction in life…it was that over 80% of those that bought a Done For You site from me, never did anything with it.

When I say ‘didn't do anything' I mean nothing, 3, 6 12 months later these sites are sat there gathering dust. Some even had page 2-3 rankings because of the quality of the domain and content.

You might be thinking “but Lewis, this is their problem, not yours” and you'd be right…

But I just couldn't get my head around why people would pay so much and do nothing with the sites. In turn, it made me question “why bother”. I didn't like taking their money if they had no chance of earning it back and then some.

So decision 3 was made and the service closed.

Decision 4

The last decision was the hardest of all, and that was to take a hiatus from blogging.

In all seriousness, I was disillusioned with the SEO/Niche Site space and was tired of seeing so much BS spouted from ‘Gurus' who set up a blog, made some crazy claims and duped people new to this game.

If you look back over my blog, there have never been any crazy claims, and any claims I did make were always backed up with a screenshot.

Some of these guys were throwing together an ebook and having their ‘buddies' push their stuff via their email lists…with zero proof, all they cared about was the affiliate commissions.

It all seemed somewhat incestious to me.

This is what led to decision 4 and taking a break from blogging.

Which Projects Have I Been Working On?

With those decisions made, I decided to get back to my roots, back to what got me into this game in the beginning…niche sites.

My portfolio of sites had taken a backseat for over 12-months whilst I was running all of the other businesses and projects I talked above above. It was time for some action.

I have over 20 active niches sites, all in various stages of development. Some are my main earners, some have just made their first commission and some I'd just not had time for.

I decided that Oct, Nov and Dec of 2016 were going to be a period of FOCUS.

And guess what? It worked.

October 2016


November 2016


December 2016


January 2017


What you see above are the screenshots of my Amazon account from October-January.

That's gross revenue of $60,262.94 in 4 months (or around £48k for my UK readers!)

(I also have some other networks I promote on some sites which bring in another $1-2k per month.)

It's been a whilst since I last provided a screenshot of my income, and I do so only to highlight the impact of taking some time out to think, plan, remove the noise and FOCUS.

That's enough on that subject, I hope this section has inspired you to go out there are grab a slice of the pie.

What Have I Read?

I find the more I read, the more success I have. I have an insatiable appetite for learning and books are my drug.

Here's what I've read over the past couple of months (some of them I am reading for the 2nd, 3rd or even 5th time!):

What I have found is that you really need to be in the right place, mentally, to read some books. If a book is a drag and you have to force yourself to read it, perhaps you're just not ready for it yet.

I found that with “Feel The Fear and Do It Anyway”, since I had already had my mindset shift, I found it to be pretty dull and not very inspiring. However, if I had read this book BEFORE I managed to have a complete change of mindset, it would have been invaluable.

So don't just slog through it, put it away for a later date. Life is too short and there are too many books to read 😉

So What's Next?

I'm raising my game.

I have custom themes and plugins being built, designers and developers working with me to create some awesome stuff.

I will be cutting back even more, reducing my portfolio and working on the big winners.

SOP's are going to be huge. I want my team to be able to work without me, the goal is a true “Lifestyle Business“.

Affiliate Sites

Despite the potential impending Amazon commission structure changes (Will) & (WarriorForum), I will continue to grow out my affiliate sites using the Amazon Associates platform, with a few slight twists to diversify:

  1. Where possible I will find and implement other affiliate programs.
  2. I will be reducing my portfolio and focus on my winners.
  3. I am also looking to sell a few of my properties to reinvest offline.

My thoughts in the whole Amazon commission structure changes are this:

  • The program is not going away anytime soon since they have invested a considerable amount of development time/money into the dashboard recently.
  • A good number of people will move away entirely from Amazon – which is good for us who are staying the course.
  • Amazon converts far better than most other retailers out there, so even at 4% commission rates you can make more with Amazon then going with a small family run store.

Wrapping it up

This has been a short update, I wanted to get straight to the point. For those of you who have asked when my next piece of content is coming, who hoped to find some actionable stuff, this maybe not what you expected.

However, if you are working online and feel somewhat lost and you're not sure which way to turn, take a step back and do what I did.

Take 2-4 hours of your day today or tomorrow and hold a What If Session with yourself.

At first it will seem strange talking to yourself, but here's all you need to do.

Open up Notepad or a Google Doc, write out your first question and start answering.

Here's an example:

Q – What would happen if I stopped working on X and focused on Y.

Below you will write your answers. I prefer to write short bullet points to capture my thoughts.

This is really powerful and I am 100% certain it will help you make some tough decisions and set yourself on the right track.

Lewis Ogden

Lewis was able to take his hobby of building websites and turn it into a blueprint that enables him to build, rank and profit from niche websites. As a result of his niche site success, he now makes a full-time 5-figure income and even managed to quit his 9-5 job back in early 2015 all driven by his knowledge that he shares here on this blog.

Click Here to Leave a Comment Below 22 comments
Andrew - a couple of months ago

Really enjoyable read and great results! I agree there are some unscrupulous (or just delusional) ‘gurus’ out there and have also started to make SOPs so I can outsource some of my tedious work.

The most interesting thing was about the made-for-you affiliate sites and how it bothered you that your customers didn’t take action. I teach English and it used to get under my skin that students wouldn’t do homework or do anything except turn up for class, but I slowly changed my mindset to focus on what I was bringing to the table.

But I do understand why you don’t want to do that any more. Fair play.

    Lewis Ogden - a couple of months ago

    Hey Andrew, the systems I have created are invaluable to my everyday workload. I can now take a holiday for 10 days as I did in early Feb and the business continues to run. It’s the reason I got into this business and why I love it so much!

    As for people not using the sites, I struggled with it, I know it wouldn’t bother most but I didn’t want to see all that work go to waste!

Nick - a couple of months ago

Hey Lewis!

Long time no see 😉 Looks like you made some major decisions in you business which will take your business and yourself to the next level.

Keep it up!

Neale - a couple of months ago

Awesome really like the direction your taking. I have taken the time to get a few people started building sites, none have followed through. I once taught English for a day and the kids jumped out of the window “ground floor” so I read a book and left them to it.

I will be in the U.K. Late June for a month or so hopefully we can get together then.

    Lewis Ogden - a couple of months ago

    “I once taught English for a day and the kids jumped out of the window “ground floor” so I read a book and left them to it.” – This made me laugh out loud to myself, I like your style!

Alexander - a couple of months ago

Great post Lewis. A very interesting read.

Regarding decision 3 – Maybe you could introduce a “qualifying” step into this to weed out people that aren’t going to do much with the sites.

Also, on this point, have you got any remaining sites that you’re offloading before shutting it down?

    Lewis Ogden - a couple of months ago

    Thanks for the suggestions, I did think about doing that and I may revisit the idea in the future. All of the sites were built to order so I didn’t pre-build them so unfortunately not I’m afraid. Cheers

Joe - a couple of months ago

Great update! Thanks for sharing the reading list, I’ve added them to my queue.

How much do you outsource these days? Is it everything from keyword research to writing the articles and then uploading them or is it a bit more hands on than that?


    Lewis Ogden - a couple of months ago

    I have 2 full time VA’s now, one in charge of content and one is learning the outreach side. We all dip into Keyword Research as thats one task we all enjoy, however we typically front load that so we have hundreds of potential keywords to target.

    I also have 5-7 writers I use, all managed via a Google Doc and they provide a link to each article and my VA will grab the article, upload to WordPress, format to our agreed checklist and follow the On Page SEO steps as per our SOP.

    I still like to get my hands dirty but find myself doing more of the project management, CRO and link building these days.

Abid - a couple of months ago

I am very much exited to Know what is your strategy plan to build up those niche site. Can you please tell me what is your niche site SEO strategy

    Lewis Ogden - a couple of months ago

    I focused on existing pages already ranking in the top 20 positions. Had my team of writers product over 200k words of content that we could ‘beef up’ the articles with and provide a much better resource. I then turned to my PBN and also outreach methods to gain some quality backlinks.

Joinal Abden - a couple of months ago

Hello Lewis Ogden,

Just found your website. Very informative and especially this inspired me a lot. Today, I got my 4 sell in Amazon and it’s my highest sell till now. My wife also surprised to see the sell image. 😛

I wish you more success and I hope I will reach soon.


Joinal Abden

Polin - a couple of months ago

Hi Lewis,
I have just started an affiliate site for amazon. I am working many years as a freelancer of WordPress developer. But I have changed my mindset to amazon. Your post is more inspirable But I don’t know how to success in this field. Can you write something about how to success in this area? What is the honest way to success? How can I reach on google top and stay a long time.


Ferzy - a couple of months ago

Congratulations Lewis, I was wondering what happened with you , with the lack of updates and all. Glad to hear you are focusing and crushing it on niche sites, even if this means lack of updates for the foreseeable future again. Best of luck.

David - last month

Tools of Titans was an amazing book. Highly recommended for internet marketers. The 4 Hour Work Week is still my favorite though 🙂

Lu Wee - last month

Amazing stuff Lewis.

Coincidentally I’ve just done the same thing for myself – cutting back and focusing on the winners.

I love your principle of only showing your readers what really works, and not just because you’re gonna get a commission out of it.

I just found your site and sadly, it looks like I’m already at the tail end of your blogging here on CloudIncome. Nonetheless, I’m sure I’ll find gems looking through your archives!

All the best on your new ventures Lewis! Can’t wait for your next update.


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