Case Study – How I Made $400 With Facebook Ads In One Week

UPDATE – Since this case study Facebook have placed restrictions on age targeting due to this tactic becoming very popular.Whilst the exact targeting may no longer work, the lessons you will learn in this case study still apply and making good money with TeeSpring is still very much possible. I know a few guys doing 4-5 figures per month.

Before you get started, did you know you can use THIS LINK to earn an additional $1 per tshirt sold?

Today I have decided to reveal a little case study I conducted to prove that anyone can make money with Facebook ads, with little to no experience and minimal upfront costs.

This was not one of my usual niche site ideas, however it did have lots promise and would be quick and easy to set up and test the market.

In a little over 7 days I made over $400 profit, with zero experience and low upfront costs. This case study and the resources I provide will allow you to take this method and you too can make over $1,600 /month.


The Project

As with everything on Cloud Income, lets jump right into the good stuff.

The site I used to make my profit was TeeSpring.com.

TeeSpring Header

For those of you new to TeeSpring, essentially it allows you to design t-shirts (for free) that you can then promote and sell. These t-shirts are not printed until you hit a sales goal.

This beauty of TeeSpring’s business plan is in it's simplicity. They have taken a proven model, selling t-shirts, and mixed that with the Groupon model of group buying.

You are asked to choose a minimum number of tee’s you will sell before they go to print. The trick is choosing a volume that is high to make a nice return on investment (the higher you set the sales target the cheaper your price per tee = more profit) but also setting the actual sales price per t-shirt, to a price you think people will pay.

Later in this study, I will explain how you can hit the sweet spot with your campaign.

Here is the results from my campaign which ended on the 14th April. (I told you this was fresh!)

TeeSpring Payout

Setting Up a Campaign

Starting a TeeSpring campaign is super simple and it really is just a few clicks and your all set. You can check out their “How It Works” guide, but if you're anything like me you can just drive right in a figure things out.

There is however, one key element we need before we can get started and that is a t-shirt design. I picked up an illustrator on oDesk that charged $15 /hour. He could knock out 2-3 designs in that time so it was minimal investment. To be honest you could completely cut this step out if you have even mediocre Photoshop skills, I was just impatient!

If I was to give you just one piece of advice on t-shirt design, it would be to KEEP IT SIMPLE.

You may find great designs like this and think you can do something similar or better. Please don’t. My research shows that these campaigns are being promoted to an already engaged audience on some huge Facebook fan pages.

If you already have that audience then go for it. Otherwise just keep it simple.

Setting Your Targets

The more tees you aim to sell the lower you base cost per tee.

To use my design as an example;

My Design

  • I used the standard t-shirt style and just used 2 colors (Black & White) the more colors you have the higher the base price.
  • I set the sales target to 30
  • I set my price per tee at $19.95
  • My base costs were $8.30 per tee.

The blue box at the bottom shows a new feature of TeeSpring that didn't exist when I created my campaign. Essentially you can now choose various styles of your design and also what colors are available to order. Previously this information had to be emailed to TeeSpring once you launched the campaign.

Here is the actual description I added to the sales page (feel free to steal it);

Were You Born In 1974?

Limited Edition 
Made in 1974 • Aged To Perfection

Available NOW! Be Quick to Avoid disappointment, these WILL sell out!

Normally, $29.95 – Today you can buy it for only $19.95, and have a Collectors Item. This is a LIMITED EDITION, Order yours before we sell out.


Setting Your Tee Price

For me, $19.95 was the price I went with. You will see a variation in prices as you research, however most will be around the $20 mark.

This is enough for you to make a nice profit and also not too much to make people think twice about buying.

Do your research and have a play around with the numbers in TeeSpring. It will automatically calculate your potential profit for the campaign just be sure to set a reasonable sale target and price.

Getting Traffic

This is key to a successful campaign. TeeSpring suggest sharing your campaign URL with your friends and family on Facebook etc. Well I’m not sure about you but if you want a decent amount of sales, you are going to have to target a bit better than that!

Facebook Ads

Basically this strategy involves using Facebook ads, and getting the cost per sale down to a level that allows us to be profitable.

My initial plan was to use the ‘custom audience’ feature to target peoples names. However you are no longer able to use a custom audience combined with a TeeSpring campaign. You can try, however your ads will be rejected.

So how do we target a specific niche?

We are going to play by the rules and use what Facebook are offering.

In my example campaign below, you can see the exact ad I used to drive over 50 sales to each campaign which resulted in $400+ profit.

1974 Successful Facebook Ad

Why this ad worked?

To be honest this ad was a set and forget. I mean I did nothing to improve the ad once it launched, beyond increasing my daily ad spend once I had a proven campaign. (which is decided by the spreadsheet below).

However as you can see the ad did well;

  1. Over 1,400 Likes, 155 comments and 400 shares. That is some nice engagement and is what I believe helped to keep my CPC down.
  2. The targeting looks at UK & US citizens only aged 39 with an upcoming birthday.
  3. The performance is summarised in box #3 – over 4,800 actions from just this single Facebook Ad!


For the 1974 campaign, my target audience where those  aged 39, who had an upcoming birthday.

This gave me a reach (audience) of 68,000 people that had an impending birthday and where their year of birth would match that of my t-shirt design. Imagine seeing that pop up in your news feed? Powerful stuff eh.

Ad Spend

The amount you pay per click is super important when it comes to a winning or a losing campaign. If you don’t track your costs they can quickly run away with you and you could get stung.

Most people will attempt to set a really low CPC value thinking they are being smart. The trouble is, Facebook is smarter. Look at it this way;

Facebook want to make money. If you are getting a good CTR on your ads you are likely to be making money and will keep your ads going. This means Facebook make more money, you are making money, everyone is happy.

So here’s what I did.

I set the daily ad spend to $10 and I was paying for website clicks. That is actual clicks over to my TeeSpring campaign URL.

The trick is to let that ad run for 1-2 days and look at your stats. I was hitting a 7.6% click through rate on the 1974 advert. I would suggest anything above 5% is good, but it really all boils down to clicks to website and sales.

This is why we use the number of sales over the total ad spend to decide if we will come out profitable or not. If we have a successful campaign on our hands, we simply up the ad spend to attempt to get in front of all 68k people of our potential reach.

It really does become a numbers game after spending just $10-$20 to test.

Ad Improvements

As you can see, there was still massive room for improvement where the ad was concerned. I could have targeted males only as they are more likely to by this design of Tee in the black color.

I could have also limited the audience a little more, however at a reach of 68,000 I was fairly comfortable I have niched down enough.

My ad image went totally against the grain. Studies have shown that faces improve ad CTR, Women's faces especially. Even something to make the ad stand out like a big red boarder to catch their eye.

It just shows you that if you find the right audience you can really make a nice profit without spending too much time setting up, testing and tweaking.

Ad Results & Costs

The image below is taken from my Facebook Ad dashboard and shows the cost of driving traffic to each campaign.

Total Spent on Facebook Ads

As you can see I spent a total of $704.29 across the 3 campaigns. With 2 winners and 1 loser.

The 1954 campaign was not a success and I want to talk about this so that you are going into this with your eyes open and understand that not everything I did was a winner.

First off why I think this campaign failed;

Simply put, the age of my target audience was too old. I was targeting 59 years olds who were approaching their 60th Birthday. I don’t know many 60 years old who are on Facebook, let alone those who buy stuff online.

I actually hit 10 sales of my 30 goal, however it wasn't going to be a winner and I cut this campaign short on the 5th day. I didn’t do this off the cuff or based on “gut feel”, I use cold hard maths to tell me what I should do.

The next section gives you my exact spreadsheet I used for doing this.

You can see my failed campaign here for reference.


As I mentioned above, tracking your costs is very important. However it is not the only thing you should be tracking. There are other metrics we need to follow to understand what the final outcome of our campaign will be.

Luckily for you I have built a simple spreadsheet that takes all of the guess work out of running a successful TeeSpring campaign.

Download the TeeSpring Tracking Spreadsheet

You can also create an account using THIS LINK and earn an additional $1 for every Tshirt sold..!

Let me take you through the important steps of the sheet.

  • Update all of the white cells only after 1-2 days
  • From your sales & Ad spend row 45 will tell you if you will hit target or not based on your current stats
  • The optional section in row 56 tells you the outcome if you request a goal drop with TeeSpring

Essentially if you are not going to hit your sales goal you can request to drop the goal so you do hit a target and make some money, at least to cover your a spend).

The sheet is pretty simple and hopefully you can follow it easy enough.

Sink or Swim – Let the sheet decide

Essentially row 45 will tell you where you will be at the end of the campaign, based on the ACTUALS. This is very important.

As infallible species, we get attached to the idea of making money and will try to see the positive where their perhaps is none.

Using maths and current tend we have a way to let the spreadsheet make our decisions for us. It operates on a IF, THEN, ELSE structure. Basically IF you continue as you are THEN you will be here, or ELSE you can always do this…

Disclaimer – this sheet whilst a useful tool to help make informed decisions, is in no way a complete solution. I am in no way responsible for your use of the sheet or for any decisions you may make based on it’s output.

My Successful Campaigns

Here is a shot of the two successful campaigns that I ran. I learnt a lot and you may think I was lucky, however I don't rely on luck.

A good few hours of research went into the campaigns beforehand, studying previous successes, current campaigns, Facebook pages and ad styles.

Still, there is something to be said about just getting started. Be sure to check out my strategy tips for moving forward with your own campaign below.

Number of Tees Sold

Here is a shot of the email from TeeSpring confirming my payout request (which by the way you have to do manually, I sat there for a week expecting them to pay me!)

TeeSpring Payout Request Email

Use THIS LINK to earn an additional $1 per tshirt sold!

My Strategy Moving Forward

  1. Limit campaign length to 7 days – the sales hot up when a campaign is close to the end, kind of like Ebay selling where you get a flurry of activity near the auction end time.
  2. Target states/locations, ages, names, fans – Think outside the box. Who is passionate enough to buy a Tee? Dog lovers, gun owners, patriotic football fans?
  3. Offer Hoodies and Women’s tees – you have the option in TeeSpring before you launch to have various styles of your design.

You can choose from the following;

  • Long Sleeve Tee
  • Tank Top
  • Hoodie
  • V-neck Tee
  • Women's Tee
  • Athletic Tee

What’s great with this is that ANY sales you make count towards your overall sales goal. Moving forward I will be testing using a selection of the above along with different color options.

Please note – you can have a maximum of 4 variations on your campaign, including style and color. You also have to email your color options to TeeSpring once your campaign has launched in order for them to update the details. This has now changed an you can choose your options before launching your campaign which makes it even easier for you to manage!

  1. Build a large Fan page based on a passion and promote to them
  2. Use http://teespring.com/discover to show you current successful campaigns to get some ideas
  3. Use http://teeview.phatograph.com (no longer available) to sort successful campaigns by sales numbers or search for the most profitable. You can even search niches.
  4. Use Tee Inspector to research trends, see what sells and manage your TeeSpring Campaigns.

In Summary

  1. Keep It Simple
  2. Use the Tools (TeeSpring & TeeView (no longer available) or make it easy with Tee Inspector)
  3. Set a Reasonable Sales Target and Sale Price
  4. Use the Spreadsheet to Make Decisions
  5. Continue, Cancel or Pivot

Thank you for sharing this guide, I really appreciate it.

You can also create an account using THIS LINK and earn an additional $1 for every Tshirt sold..!

Are you going to give your own TeeSpring campaign it a shot? I would love to hear your results.

If you want to earn an additional $1 per tshirt sold, use this link.

Lewis Ogden

Lewis was able to take his hobby of building websites and turn it into a blueprint that enables him to build, rank and profit from niche websites. As a result of his niche site success, he now makes a full-time 5-figure income and even managed to quit his 9-5 job back in early 2015 all driven by his knowledge that he shares here on this blog.

Jake - 3 years ago

Very creative. Well done.

Miroslav - 3 years ago

Hey Lewis,

another awesome posts. I just love when I receive an email from you because I know I’m about to read QUALITY stuff.

P.S. That spreadsheet is awesome! It’s hard not to give Tee Spring a try after reading this.

    Lewis - 3 years ago

    Thanks Man, glad your liking the content! Let me know how you get on with the spreadsheet. It’s not a complete answer but it certainly helps!

thomas - 3 years ago

Thanks, I’m selling with spreadshirt now, what’s your take on them? I will sign up for this today, actually, I’m trying to grow my tennis membership site, any advice on that, keep up the good work too.

    Lewis - 3 years ago

    Hey Thomas,

    I’ve only tried TeeSpring so can’t comment on any others. It’s good to know there are others out there tho!

    If you start a thread in the forum and I can answer your Tennis membership site questions directly.

Kent Chow - 3 years ago

Lewis, that’s very encouraging. I was learning about this TeeSpring affiliate business, but didn’t have chance to “execute”.

This sounds a scalable business. I know some folks making hundreds or even thousands a day.

Thanks for the detailed info and sharing!

    Lewis - 3 years ago

    No probs Kent, hopefully you can now get started. Just niche it down and use the sheet for guidance!

Raweewan - 3 years ago


This is a good idea to try something new. I’ll try it myself in the near future. Anyway after I share to download your spreadsheet. This post doesn’t show me any spreadsheet to download. But your post is really useful.


    Lewis - 3 years ago

    I will send you the sheet via email 🙂

      Brice - 3 years ago

      could you email me the spreadsheet too? please : )

        Lewis - 3 years ago

        Sure no problem, you can find it here

          solomon - a couple of years ago

          Thank you so much for all this that you have shared here. Can you email me the spread sheet also.

          Lewis - a couple of years ago

          Hi Soloman, if you share the article via the social sharing plugin the link to the spreadsheet is revealed.


      Anthony - a couple of years ago

      Hi Lewis,

      Fantastic article here! I never would have imagined something like this existed. Anyways, like Raweenwan said in her comment, I shared the link to the spreadsheet and all, but it isn’t allowing me to download it. Could you email the spreadsheet to me? I have 10 T-shirt designs loaded and ready to go, and I’m eager to get to work!

      Thanks so much!

        Lewis - a couple of years ago

        Hey Anthony, check out the previous comments I have linked directly to the sheet a couple of times.

        Good luck!

Tung Tran - 3 years ago

Haha Teespring is on fire right now! That was also the reason why I abandoned my blog for over months. Nice article man!

    Lewis - 3 years ago

    Haha Yeah it’s pretty hot right now, glad you got involved. Are you still working on it?

      Tung Tran - 3 years ago

      I stopped a for a while after churning out over 300 campaigns in March.

        Lewis - 3 years ago

        Wow 300 campaigns is A LOT! What % of those were successful?

          Tung Tran - 3 years ago

          90% 😀

          Lewis - 3 years ago

          Sweet man, you should post that up on your blog…it’s been neglected!

          Stuart Walker - 3 years ago

          Yeah get back blogging Tung. Checked in a few times and saw no new posts.

          Definitely would love to see a case study on your TeeSpring success.

          I’ve been hearing so much about TeeSpring for months and I thought maybe it had died down by now but seems it’s alive and well.

          Great post Lewis, makes me want to go try TeeSpring myself to see what I can come up with but I really shouldn’t far too much other stuff to do.

          Lewis - 3 years ago

          Haha yeah it’s a tough call, doesn’t really take too much time once you have a design and a target audience but it does play on your mind constantly! I will be picking it back up again once I free up a bit of time!

greatKittyWave - 3 years ago

Geez Lewis, who would of thought of such a simple idea could turn a profit? The little mice in my head are now in turbo mode, spinning the wheel of ideas, splattering the zany ideas upon my Trello board. Lets see if I can come up with a more profitable facebook ad idea!

    Lewis - 3 years ago

    Haha yep I was there too! Lots of ideas but it comes back to what has proven to work and putting your own twist on it 😉

Rahat Bashar - 3 years ago

Focusing on users with a certain age is genius Lewis.

After reading this post, I would have tested out this case study but now I think, due to this post, I’ll have too many competitors.

    Lewis - 3 years ago

    Lol sorry Rahat, there are SOOO many ways you can spin this tho and there are over 1 billion people on Facebook….thats a big playing field!

Kate - 3 years ago

I love this case study! I did hear recently about people making money through Tee Spring but never bothered to delve any deeper into how they done it. I’m tempted to give it a go, thank Lewis!

    Lewis - 3 years ago

    You definitely should Kate, it only takes $20 of so to realise if you have a potential winning campaign or not. Then it’s all about stopping or scaling up the Ad spend!

Chris - 3 years ago

Hi Lewis,
this is such a great idea, I hadn’t heard of this at all. Going to do some research in the coming days and come up with some design ideas. Just seems like a very easily scaled and repeated system.

    Lewis - 3 years ago

    Hi Mate, yeah there is a lot of potential in this method and pretty much only limited to your imagination!

Jerry - 3 years ago

I like your blog because you give useful information and most importantly, we are doing the same thing, LOL. The only different is you did SEO and PBN way early than me, as I just started 4 weeks ago. As for TeeSpring, I started about a year ago and had many successful campaign, it is indeed very profitable if you do it right.

Personal opinion, beside all the marketing tactics, design plays very important role in TeeSpring. You need to be able to link a good design with the “hottest” or “related” topic and present it to your audience in order to get the sales.

In term of making money, as for this moment, I think TeeSpring is way easier than building niche site and SEO, maybe that’s because i’m still at the early stage of niche site and SEO.

    Lewis - 3 years ago

    Hi Jerry, great tips and as I shown with my design, that was not the “hottest” topic but it related to my audience!

    Anymore tips you can share with the audience?

Yisroel Reiss - 3 years ago

Yo! I am going to try this tonight and will let you know the results. This post above could totally have been a WSO!

    Lewis - 3 years ago

    HAHA WSO indeed, only this one is free 🙂 Good luck let me know how you get on!

mike - 3 years ago

Hi, thanks for this awesome report!

I have a question tough…

What happens if you set the target of 30 pieces and you reach that target, but the orders go to let’s say 1000 pieces.

Do you get payed for all those 1000 units sales?

    Lewis - 3 years ago

    Yeah absolutely Mike, you get paid for every sale you make above and beyond your target!

    Kanon Kulpa - a couple of years ago

    Correct me if I’m wrong in assuming this, but I see more success with campaigns that have:

    1. Great artwork
    2. Right apparel selection
    3. Intensely targeted social media ads (??)
    4. And campaigns with lower (less than 20) selling goals

      Lewis Ogden - a couple of years ago

      I agree with all but #1 – great artwork is not always best. Sure it needs to look good but simple is often better. Some of the best selling tee’s are just plain text with a great message/cause behind them.

        José - last year

        good to know that #1 isn’t absolutely critical, but is there any indication that “great artwork” could actually somehow be a negative?

          Lewis Ogden - last year

          I believe simple = better…the more elaborate the design the more work/costs go into it. Some of the biggest selling designs are so simple it’s crazy. There is also a lot to be said for being first to market with an idea/theme/target market.

Marc - 3 years ago

Very interesting case study Lewis. I’ve read about a number of people making a lot of money with t-shirt sales on Facebook, so it’s interesting to see all the details in this case study.

    Lewis - 3 years ago

    No worries Marc, I’ve seen some great fan Pages with loads of fans and they are making a killing with Tee designs!

Rishit Shah - 3 years ago

Good one man! I never heard about teespring. Its another good business model and can be used otherwise than for Facebook too for making good amount of money! 🙂

    Lewis - 3 years ago

    Indeed it can man, you should take a look and see what you can do!

Harshajyoti Das - 3 years ago

That’s a brilliant campaign. Thank you so much for sharing it with your audience Lewis.

    Lewis - 3 years ago

    No problem man, thanks for your kind comments!

      Kindred - last year

      Hello lewis,

      Is teespring is still profitable now?? Is your ideas above are working??
      Please let me know. I wanna start to work with it.


Jerry - 3 years ago

Awesome post Lewis!

I love case studies. Thanks for being open about your success. A lot of marketers would just bundle this up and sell the info for a profit.

One of the reasons I continue to read your blog. Thanks for keeping it real.

    Lewis - 3 years ago

    Thanks for the kind words Jerry, I know what you mean most of the stuff I do you can usually find for $7, $17 or $27 in some WSO!

Jeff - 3 years ago

this is an awesome idea lewis and thanks for such a detailed post! I’m going to have to give this a try.

    Lewis - 3 years ago

    Good luck Jeff, would be great to hear your progress on this!

Miki Vicioso - 3 years ago

Nice posts! 🙂 always intriguing the different ways we marketers find to make money online 🙂

Joe - 3 years ago

Thanks for sharing this and the spreadsheet.

I’ve got two ads up on Facebook now so will see what happens.

Will try and think up some other ideas for t-shirts as well as the age-related ones.

Have you ever heard of any copyright or trademark issues coming up? I’m not thinking of ripping of a brand, but sometimes slogans like “made in 19XX aged to perfection” (not necessarily that one) are owned by someone already?

Thanks and good luck everyone!

    Lewis - 3 years ago

    I did try to see if the slogan was taken and don’t think it was. I would avoid it where possible “just in case” but there are so many variations that you can just switch a word in the slogan and that will be unique 🙂

      Joe - 3 years ago

      Thanks, that makes sense.

Kate - 3 years ago

Are you able to see where most the sales came from? Interested to see if there were more from the United States than UK.

I’ve just set up one targeting just the UK but am wondering if the extra shipping costs will put UK people off. I guess I’ll find out soon enough!

    Lewis - 3 years ago

    Hi Kate, to be honest its’ not something I looked at but would be good to understand moving forward. You can use the Facebook tracking pixel on TeeSpring, althought not sure what that tells you?

    Yeah I had the same thoughts r.e shipping price, perhaps US will be better if the UK audience doesn’t work out?

Mark Anthony - 3 years ago

great sir Lewis.

merinna - 3 years ago

Hello I just started tee spring a couple days ago and I just wanted to know what way is the best, fastest, and most successful way to promote ? Right now I have people sharing and liking my Facebook page which I put my links to my campaigns and I also have talked about it on Craigslist, Facebook groups in comments and have so far its not looking good. If someone could email me and help me out a bit that would be so great. I am just trying to make a little extra cash for my baby on the way.

    Lewis - 3 years ago

    Hey Merinna,

    The best way is to spend a little upfront ($10-$20) on Facebook Ads, to test your campaign. Just 2 days at $10 per day will tell you if your campaign will be successful of not and if your targeting the right people. If you don’t have any money to test with upfront, perhaps a different mehod is better for you.

    I cannot see your current tactics working unless you have a design that appeals to a very specifc audience and you find where they hang out online and promote there.

Sarfraz - 3 years ago

Hi, your post is nice, but I did not got link to download spread sheet

    Lewis - 3 years ago

    Hey, sorry about that, the plugiin sometimes doesn’t work. I will send it via email later today.

    – Lewis 🙂

Jay - 3 years ago

I’m currently trying this out with a design of my very own. Instead of going with age related shirts, I went with political shirts.

I had to go with right column advertisements, because the news feed ads were like 6 dollars a pop or something.

I’m getting 3 clicks per 2000 impressions or something like that. Real crappy CTR. Why are you scoring 7.5% on your first go?

How’d you manage to get to 25 cent clicks for news feed ads?

    Lewis - 3 years ago

    To be honest Jay, I am not sure how/why. I put it down to using a specific fan page that was targeting these users and that the FB Ads got some good interaction.

    I was actually getting as low as $0.16 CPC, I presume it’s down to the target audience?

      Jay - 3 years ago

      My next move will be targeting a specific fan page as well.

      Something tells me that’s the missing ingredient!

      Thanks mate.

      Miroslav - 3 years ago

      Hey Lewis,

      I am currently running my first semi-serious campaign. I have two different ads and one is pretty active, with lots of Likes and Shares. The CPC for that one is $0.29, which OK but I only get 1 website click per 10 clicks. Other clicks are likes etc.

      On the other ad I chose Online Spenders (behavior) and I got three clicks direct to the website, without likes etc. But those cost around $0.59 each.

      The strange thing is that I shared this ad on a relevant Facebook Fan Page I have with more than 3000 fans and got 2 sales in a matter of minutes from it. This is before I started my paid campaign. So I guess I am bit disappointed that I didn’t get any sales from paid campaigns yet. But I made sure to boost my Facebook Fan Page Post to reach other fans as well.

      Any advice (from anyone) would be appreciated!

        Lewis - 3 years ago

        Sounds like you made a great start, it’s hard without seeing who/what you are targeting but I did also consider the “online spenders” target feature however it did push up the CPC quite dramatically for another campaign I had running.

        I would split test the ads and try a different image, add the price, bold border, sexy woman…that sort of thing gets people attention!

          Miroslav - 3 years ago

          Thanks Lewis.

          It seems that one person bought those two shirts at the start and that was it. I spent around $20 and haven’t made a single sale, so I paused that campaign. I guess there was a problem with design.

          In the meanwhile I created a new campaign to test out. Facebook DOES allow custom audience (I just uploaded mine), but it seems they don’t allow targeting age, names and surnames. Other type of targeting should be fine!

          Lewis - 3 years ago

          Well you can try to target a list of people along with your TeeSpring ad but I am certain they will reject the ad. I and a few others have tried and failed.

          Miroslav - 3 years ago

          But I just did and it got approved in a matter of minutes. There are around 10,000 UID’s in my list.

          Lewis - 3 years ago

          Fair enough thats great! Let us know how you get on, I suspect the ad will be much more targeted and you will hopefully be successful..!

          Jay - 3 years ago

          How do you target a specific page to advertise to?

          Do you need to be the owner of said page, or can you advertise to any page you like?

          Lewis - 3 years ago

          You can type the page name into the custom audience field, however not all pages will appear, I have found it to be hit and miss.

Tuan Phan - 3 years ago

Brilliant article :). Really love it.

I am trying myself with Teespring. Failed though. Maybe I have to work harder on the design.

The thing is, how to choose the design. I understand it has to kick a certain trend, but as I do not live in the US, it’s hard for me to know. Is there any advice from you on how to research the trend and the design that will sell?

Thanks a ton.

    Lewis - 3 years ago

    Hey, I live in the UK so I am in the same boat as you! I didn’t go with a trend to be honest, I think there it too much competition. I think about what people may celebrate or something they are proud of and cater to those people.

    Hope that helps.

    Joe - 3 years ago

    It would be great if there was a UK version of TeeSpring.

    However, this site can give you some ideas of what is popular: http://teeview.phatograph.com/?filter=sr

    Then maybe adapt a popular topic?

    I’ve not hit gold yet but am still trying to think of an idea.

    Its tough because you have to get the logo first, then test the ads. If it doesn’t work out you’ve got a useless logo.

    But if it pays off, I guess it will be worth it.


      Lewis - 3 years ago

      Yeah I actually linked to TeeView in my article 🙂

      I think once you have a designed who can knock out a design in quick time then that is half of the battle. The other half is the idea/topic selection.

        Joe - 3 years ago

        I’ve found a pretty good designer so I guess I am halfway there 😉

Charlie - 3 years ago

Hey Lewis:

Thanks for sharing this post! Loved the breakdown and advice.

Two questions if you don’t mind:

1. Is there an EPC metric on teespring? Comparing your EPC with CPC is an objective way to see if you should continue running your campaign or not, yes?

2. Your widget? Plugin? to Share/ Tweet/ G+ etc. to “get the download link” is COOOOOOOL! Where did you get it?

Thanks again for sharing this,

    Lewis - 3 years ago

    I don’t think there is a metric for TeeSpring, however you can use the facebook tracking pixel to get an idea of your EPC.

    That is the OnePress Socal locker and it works very well…!

Buddy - 3 years ago

Very creative! Sounds scaleable. So I’m very interested in why did you stop and share if it’s very good money? Am I overlooking something?

    Lewis - 3 years ago

    Time constraints…plus thats what this blog is about, sharing whats working right now! I still have a couple of campaigns going so I’ve not stopped completely!

Stresshead - 3 years ago

Gave this a shot, shamelessly copying what you did, and it was a disaster, not a single sale. Not sure why that is, but I’m going to try a new design now and see if I get a better result. Great tutorial Lewis, just a shame it didn’t work on the first try 🙁

    Lewis - 3 years ago

    Thats a shame mate, what was your CPC on those Ad’s?

      Stresshead - 3 years ago

      I left it on auto Lewis, and they ended up being $1.18.

        Lewis - 3 years ago

        Wow thats crazy! I can only assume that Facebook are clamping down as more and more people get involved with TeeSpring?

      Stresshead - 3 years ago

      Started a new campaign this morning, and it’s costing $0.14 per click at the moment, and I have no idea why there is such a difference. Both set to auto, same ages, only difference is can see is I’ve only targeted the USA, instead of USA and UK this time.

        Lewis - 3 years ago

        Humm thats interesting, I also know that it is impacted by the engagement so if some one clicks early then it s agood sig of FB and can make a huge difference to the future CPC

          Stresshead - 3 years ago

          Yeah, you’re right, I’ve had 1 click and the reach is 1600, CPC is now $2.87, so I’ve stopped the campaign.

          Lewis - 3 years ago

          Ouch thats crazy! Why is your reach so low?

          Stresshead - 3 years ago

          I don’t know to be honest. This is my first play with FB ads. This is what my targeting says………

          Potential Audience for this ad: 34,000 people
          Location: United States
          Age: 39
          Gender: male
          Life Event: Upcoming birthday
          on News Feed and right column on desktop computers

          These are the current stats (the campaign isn’t running now)

          1 Website Click
          $3.01 Per Website Click
          Reach 1,713
          Frequency 5.31
          CTR 0.011%

          Lewis - 3 years ago

          I avoid the right hand column, I just use the newsfeed as I don’t think the right column works very well. It may for others but I couldn’t get it to work for this type of stuff.

          Looks like you are running something very similar to my campaign, I am guessing many others will be doing so and the competition for that audience will be big so try to think more outside of the box and go after a different audience.

Tarun - 3 years ago

Hello Lewis,

Am yet to start a campaign and have few questions for you below,

1) I heard facebook is not accepting teespring URL’s any more, is it true ? If yes, could you let me know how do we promote teespring URL on FB ?

2) Teespring pays me only when the goal is reached to sell all t-shirts ?

3) The amount will be credited to my account, only after the t-shirts are delivered to customers ? ( After 14 days ? )

    Lewis - 3 years ago


    1 – I am not aware that of that, I know others are still promoting TeeSpring via FB
    2 – As above, you cannot use a custom audience anymore but you can still direct your traffic to TeeSpring
    3 – I think the funds were available pretty quickly after the campaign finished. I just didn’t realise that they don’t send you an email and you have to request payment via your account


      Tarun - 3 years ago

      Thank you very much lewis 🙂

Kamal - 3 years ago

Hello Lewis,

I got inspired from your post and launched a campaign today.Here is the url


Following you age blueprint,hoping for more profitable campaign 🙂
First day I am going evaluate CPM method(Facebook ad campaign).What you think isn’t it more profitable than website clicks.

    Lewis - 3 years ago

    I didn’t try the CPM method as I had read that is wasn’t as profitabe, so just be careful with that and keep a close eye on your ad spend.

    Good luck!

      Kamal - 3 years ago

      Thanks Lewis !
      Shortly I’ll post updates of my campaign

Tom - 3 years ago

Awesome guide. I have tweeted your stuff, but could not download the spreadsheet.

    Lewis - 3 years ago

    Hey Tom, try this – LINK

      Tom - 3 years ago

      thanks for the link

      , did you sign up for a tee cash kit?

      so you have lost on the first campaign that is why you cut it out?

        Lewis - 3 years ago

        I’ve not spent much time on this since to be honest, my other businesses are takig up all of my time!

        How is you campaign going?

Mark - 3 years ago

Hi Lewis and to all,

First of all Thank you Lewis for allowing me to post this comment.
I am Mark Anthony a graphic designer. I did those TeeSpring designs for Lewis and I’m very proud of them 🙂
If anyone want some designs for your teespring shirts, add me on Skype : allthethingsaredone.
or Email me at : allthethingsaredone@gmail.com. Have a nice day to you all.


    Lewis - 3 years ago

    Hey Mark,

    No problem at all, hope you can get together with some people and both make some money with TeeSpring!

chuck - 3 years ago

I’m curious what you think a good return per ad dollar spent on a teespring campaign is.. Like if I spend $100 dollars on a facebook boost, what do you think is a good ROI?

    Lewis - 3 years ago

    I guess in it’s simplest form if you spend $100 and can earn $101 then thats great and better than most people will do. From there it becomes a game of tweaking your ad to lower CPC and improving conversions with your Tee Campaign description and price.

Alex Fortin - 3 years ago

Hi Lewis

Great Case Study and I really enjoy your blog! keep up the great work!

Mike - 3 years ago

Hey man great insight into your Teespring ups and downs. I have a lot of experience with Photoshop, graphics, and copy and am thinking of giving this a try. Spending some time studying the successes, and failures at the moment.

Anyways I noticed you mention the spreadsheet you use, but I didn’t see it available for download. Did I miss something?

Thanks again!

    Lewis - 3 years ago

    Sound like you have the skills to make this work Mike, looking at previous campaigns can teach you a lot about what to do and what not to do!

    The sheet is behind the social share locker, if you could share the article you will get the download link. THanks for your support man!

Jerry - 3 years ago

Does FB still allow you to promote directly to your teespring product page?

    Lewis - 3 years ago

    Hi Jerry – I’ve not used this method for a month or so now, perhaps just try to set up an ad and use someone elses campaign URL and see what happens?

aashish - 3 years ago

That was a really nice presentation for the newbie like me. As i was looking some information regarding Teespring ending up to your post. But i don’t think you used UID’s custom audiences Didn’t u ? May be bz your t-shirt was a targeted typo one who born on that year. Thanks a lot, i will try it 🙂

    Lewis - 3 years ago

    I just used the FB targeting, didn’t use a custom audience

Avinash - 3 years ago

Hi Lewis,

How did you manage to get people with upcoming birthday in the category section.

Now in the FB Ads, Interests section, How can we achieve this?

and a little confusion with age factor 2014-1974=40 completed and 41 running, but you were targeting 39.

    Lewis - 3 years ago

    Hi, I was targeting people with an upcoming birthday – meaning they will be 40 within the next week. I no longer run this campaign as people have jumped onto this, I would suggest coming up with your own angle and attacking that.

Gareth - 3 years ago

Hi Lewis,

I read this article earlier this year and it really lit something inside. I decided to give this a go (utilising an graphic designer we have in work). I took what I thought were the best elements of what you did and have (I hope) created some really unique designs that I’ll be targeting towards some good niches next week.

I’d love to compare how well the campaigns do – I am going to be really hustling on my designs, not only using targetted ads but utilising forums, individual and group messaging on FB, instagram tags and lots more. Hopefully I’ll get some good results.

Anyway, just wanted to say thanks for getting me involved in all this!

    Lewis - 3 years ago

    Hi Gareth, sounds like you are making some great progress, I would love for you to update me on how it all goes.

    Good luck!

      Gareth - a couple of years ago

      Well, an update to this one – I went out, did some research, had some (as I thought) kick ass designs printed up in some growing niches, stuck them up, targeted in both US and UK, got loads of likes on Facebook but only one sale between 3 designs.

      Maybe it was a result of trying to sell shirts in colder months, but I guess this is just an excuse I’m putting up to justify the failure. I’d love to know what other people think (constructive critism is always welcome so I can learn) so am putting my shirt links in below.


Andy - a couple of years ago

I am trying this at the moment but it seems that I do not get same results although I did everything like you. Your target group was 68K and your daily ad spend $10 and I see you reached more than 50K people.
My ad spend is $6 and my target group is 60K, but after 2 days I still only have a reach of only 1000 (!) and 21 website clicks only, CTR is also not 7 but only 3.6%.
So not sure what I am doing wrong. Also I notice that their are more “other” actions like likes/shares etc on my newsfeed post than actual clicks on the website

    Lewis Ogden - a couple of years ago

    Hi Andy,

    Please do not try to copy what I did as Facebook audience has changed as long as the way the advertising works.

    Plus many people have tried my method which has saturated the market.

    I recommend you come up with a new concept and market and test.

Utkarsh Yadav - a couple of years ago

Dear Lewis,

Can You Please tell me How you got Category: broad category upcoming birthday.

thank you.

Mustafa Gaziani - a couple of years ago

Hi Lewis,
Fantastic case study. Have no words to praise you, gonna follow your tips. Hope! will work for us too.

Georgi - a couple of years ago

Hello Lewis, great article you put a lot of effort in it. After I read it I tried to replicate the case here, but with other nich, but there was no soccess. With 15$ my post has 127 Total Actions, 38 Website Clicks, 100 likes and 13 shares, but not even one sale. I put it to USA and UK and upcoming birthdays, but still no success. Do you have any suggestions/advices about this topic? I will try your case study about nich websites may be next week and will see what will happen 🙂

    Lewis - a couple of years ago

    Hey Georgi – It is likely that this exact method has been replicated by many others who have read this post. I would suggest taking the lessons here and applying your own unique angle to increase your chances of success.

Rajnikant - a couple of years ago

Hello Lewis, Interesting Post. I have one question, what type of ad we should run on fb for teespring?

Like, fb converstion ad, or website clicks ad?

Please let me know.

And, thanks!

    Lewis - a couple of years ago

    I would go with optimize for conversions, given you want to display the ad and pay for those most likely to click through and buy the product. You can send clicks to the page and they will be cheaper CPC, however you will get more sales by using conversions.

Rajnikant - a couple of years ago

Ok, what if we go with conversions and optimize it for CPM, will that work? CPC is bit expensive, like if we set the budget of $10/day, and almost all clicks on the ad and no one purchase that? with CPM. its 1000 impressions, clicks can be more and sales can be more, but both can work, who knows! sales can be 0 or 100.

What you think?

Bams - a couple of years ago

Thanks for your inspiring article, Lewis! it’s really useful for newbie to make money online 🙂

Alex - a couple of years ago

Hey Lewis,

Over the past few months I’ve been working with Teespring and have had my successes and failures with it. Before I initially started I did a lot research and your post here was one of the major things that stood out to me and you did a great job sharing your insights. I was doing a lot of niche targeting and just recently designed a shirt targeting a specific birth year and motorcycle interest and placed my ad order with Facebook targeting the obvious interest and age. However, the ad was not approved because it violates guidelines for targeting a specific age? (I’m assuming, it’s that whole section in guidelines). What should I do to get around this?


    Lewis - a couple of years ago

    Hey Alex,

    I’ve not been running many campaigns on TeeSpring recently – however I have heard of many ad rule changes on Facebook since TeeSpring kicked off.

Laura - a couple of years ago

Hello Lewis, Interesting Post.
“Chicago : All WE DO IS WIN” this is my first campaign
my quest is : who should i target ?
i mean when i set up my facebook ad ?

    Lewis Ogden - a couple of years ago

    Hi Laura, I try and ask the obvious questions first to understand the target market. if I’m honest i would have done this step first and THEN decided on a campaign. As you already have you campaign created I would have thought you had a target market in mind?

    Obviously they will be living in Chicago, are you targeting Males or Females? What about age group? Over 18 so they have a credit card perhaps? You can target fans of warriors in your targeting too 😉

Lee - a couple of years ago

It is so awesome Lewis, I heard about it a half year ago, but now I am trying it, and I hope will success with it. Thanks for sharing your idea

Enrico - a couple of years ago

Thank you for this,
Im actually wanted to start my first campaign, as I read all of this it gives me more idea about this marketing stuffs.

I have some questions though, it is in 2 days where you will decide to continue or not right? I mean the stats result you will get at column 45 after 2 days? so possible waste would cost me just 10$? it should be above 5% at least, but yeah its not guaranteed but much possibilities.

Anyway, I dont have budget for investment on ads, I was just trying some luck using free ad vouchers…
My last but not the least question would be, do we have other way than investing at facebook ads, much better if it would not cost us any cents, ofcourse we could spam in social network by comments etc to advertise, what i mean is some easy way like facebook ads that would help us gain more traffic and potential sale?

Thank you again for this..

    Lewis Ogden - a couple of years ago

    I think you will find it tough if you have zero to invest in ads. You could try forums and also reaching out to Facebook groups and fan pages and try to strike a deal with them for a cut of the profits of any sales.

NNguyen - a couple of years ago

could you email me the spreadsheet too? Thanks!
above there is a link to get additional $1 per Tshirt sold. Is it your referal link (cuz i didn’t see any special code behind), also how do I know that I have $1 extra?

    Lewis Ogden - a couple of years ago

    Sure you can find the spreadsheet here

    The link is my referral link which will take you to TeeSpring to create an account and the $1 additional will be added to your account.

Daniel paul - a couple of years ago

Can i use Tumblr traffic for the promotion. Please let me know, because i have a good traffic on tumblr.

    Lewis Ogden - a couple of years ago

    Hey Daniel, you can use any traffic source you like and if you already have good traffic on Tumblr then go for it!

AJ Richards - a couple of years ago

Outstanding insight into this process. Marketing/Selling T-shirts on the internet has always been an interest of mine, now it actually seems possible. I’m certainly going the Facebook Ad route right out of the gate, however, can you advise of any other Ad space out there that might be worth a try? (Twitter and Instagram cost a fortune!) I believe I have some killer T-shirt ideas so lastly, can you please email me a copy of your spreadsheet? Keep up the good work sir, and thanks for sharing the process.

    Lewis Ogden - a couple of years ago

    Hi, I wish you luck in this, there is a lot of money to be made in this business! You can find multiple links to the sheet in the comments section and also in the actual post above.

      AJ Richards - a couple of years ago

      Excellent…Thanks, If you would prefer, I will keep you updated on my progress. Ive been sitting on quite a few T-Shirt content ideas and ways to market them to ensure potential traffic (hopefully high volume) to the links for purchase. In the interest of letting the cat out of the bag in an open forum, I will email you an idea I have relating to the marketing aspect of the T-Shirt venture. The concept in its simplest form is very basic, however the execution will of course make or break any endeavor I push forward. If proven to work, I would gladly pay it forward and expose my idea to your followers upon your approval.
      As always, thanks for taking the time.

Shafiuddin - a couple of years ago

TeeSpring is undoubtedly the best way to make cash,all we need to do is keep in mind what are we designing and set the age group.Which you did very well.

anhnguyen - a couple of years ago

Hi Lewis,

Thanks for sharing your success story.
May you tell us what is the Facebook ads policy has changed since the TeeSpring gold-rush? I know there were many changes but I just want your point of view on the most important changes that make making money from TeeSpring not as hot as before?

I’m planning to launch my first campaign, have some design ideas and the target audience. I really want to know what obstacle I may face with Facebook ads as I don’t have experience with it before.

Thank you again, wish you all the best!

    Lewis - a couple of years ago

    I know recently they have clamped down on audience interest. One of the big tactics was to build a large FB Fan Page in a niche but creating all of your T-Shirt ads and linking them to the FB page. When people like your page via your paid ads, you will build up an audience you can target for free the next time.

    However FB have made some algo changes which revolves around ‘true interest’. I’m not 100% sure on the algo change ut it’s effected some very large pages that were using this tactic.

    Another change was to prohibit age targeting like I did in this case study. You ads will not be approved if you target like this. Lastly you can no longer target names such as surname etc.

    Good luck!

Lauren - a couple of years ago

Fantastic case study. This looks like it could be a really fun side project once it’s optimized on Facebook. Great work!

Cynthia - a couple of years ago

Shared this but didnt see any link to download the excel file.

Summer - a couple of years ago

Hello, is the spreadsheet still valid after the policy changes facebook implemented?I shared your post but did not receive the spreadsheet…

    Lewis - a couple of years ago

    Hi, the spreadsheet is still valid as it doesn’t use anything from Facebook. It allows you to calculate Ad spend vs sales and calculates the profit or loss.

Beth - a couple of years ago


I was very intrigued by your article, which is, by the way, very well written and full of useful information, and decided to try it myself.

Unfortunately, I couldn’t put ads on Facebook due to this: “Your ad wasn’t approved because it violates Facebook’s Ad Guidelines by using profanity or addressing the age, gender, name, physical condition or sexual orientation of people on Facebook.”

Is this something new? And if so, what other platform would you recommend me for using ads?

Thank you.

    Lewis - a couple of years ago

    Hi Beth,

    It’s something Facebook introduced not long after this case study unfortunately. They don’t allow you to target specific age groups or surnames, that kind of thing. It seems to have been as a result of the massive surge of TeeSpring users using this method. To be honest I would take what you can from this case study and come up with your own angle, be it current events, hobbies, sports teams, jobs. There are thousands of possible routes you could take…however I still think FB is hands-down the best way.

    Interesting another way may be to find large fan pages that are not using TeeSpring and offer thema profit share to advertise to their audience? Just a thought!

Amy - a couple of years ago

I just did two campaigns. One for one blog and one for the other. I set up FB ads for one and I’m going to set up Bing ads for the other. We’ll see. But I’m just going to stick to two on TeeSpring and hopefully invest the money earned to start printing my own shirts.

    Lewis - a couple of years ago

    That’s a good plan Amy, there is more money in selling your own product as long as you can keep the printing costs down and deliver a speedy service.

    Good luck!

Joe - a couple of years ago

Hi Lewis,
I really enjoyed this post but I can’t find the link to the spreadsheet. Can you please send it to me or email me the link.

Will - a couple of years ago

Well done! I love reading articles like this. Now I will tweak my Facebook Ads for a better ROI.

Lawal m - a couple of years ago

Hi lewis,
kudos to you,,i received an ebook about teespring from friend,when i check it ,is like wasting of my time but when i read your,am so much interested in TEESPRING.i will give a try nw.

    Lewis - a couple of years ago

    Good luck Lawal, there is a lot of money to be made with TeeSpring!

Veronica - a couple of years ago

Hi Lewis, thanks a lot for sharing all this, is great that you have responded all the comments 🙂 Did you start a brand new Facebook page for the T-shirts campaign? Thanks a lot

    Lewis - a couple of years ago

    Hi Veronica, I did, you get a lot of likes ad shares with a dedicated page and fans as a byproduct. I highly recommend it!

      Veronica - a couple of years ago

      Thanks a lot Lewis!! Do you still have the page? If so, can I have the link? Thanks again

        Lewis - a couple of years ago

        I don’t unfortunately, I dropped it as I no longer work in that niche sorry

shajib - a couple of years ago

Hi, Lewis i bought your t-shirt titan so now how can i find out total package?

    Lewis - a couple of years ago

    Hey Shajib, that’s not actually my product, it’s one I used and recommend.

May - a couple of years ago

I went back through your old links for the spreadsheet and none of them work 🙁 says its been removed. can you please update?

    Lewis - a couple of years ago

    Ah damn, sorry I will change those links. I moved everything over to Amazon AWS a little while ago. You can find the sheet here.

Valerie - a couple of years ago

Hey Lewis,

Since I am new to this, where exactly do you sign up to do the ads for the tshirt? Do you need a facebook and have to have friends ? Or is it just to have a membership since it is going to spread it everywhere anyways

    Lewis - a couple of years ago

    You sign up with TeeSpring and then from your Facebook account you can create ads using the drop down top right from your profile or home screen.

Gus - a couple of years ago

Hi Lewis,
Thanks for this post, like it very much.
Link to teespring was clicked to get more.

Chris - last year

Facebook Ads cannot reference race,gender, AGE or personal characteristics. You got in at the right time but you do have a good idea.

    Lewis - last year

    Yeah FB made a few changes because of people taking advantage of this. I think the best way forward would be to build a large fan page in a niche that have a very active audience.

basil Ita - last year

Very nice information. I will surely try teespring to add to my freelancing portfolio.
Thanks Lewis for sharing!

Brent - last year

Hi Lewis,

I was wondering if a Facebook Ad can be created without tying to a page. I created an ad for a Teespring campaign and was prompted to open a Facebook page for it.


    Lewis - last year

    I believe you need to create a page, it only takes 2 mins and you also get the added benefit of people liking/sharing the page so you can market to them at a later date.

Brandon - last year

Hello Lewis,
I’m not sure if you’re the legend behind this TeeSpring campaign too but I was targeted on FB with a T-Shirt or Hoodie with the Colorado Flag overlaid on an image of Australia. Being born and raised in Colorado and now living and working in AUS I picked this up without hesitation.

I have to know, how in the world did you target me on FB this way?!

From everything I read you can’t actually use a Hometown as part of the audience build & targeting, but I have very little experience in FB at this point.
Many thanks Lewis!

    Lewis - last year

    Hi Brandon,

    It wasn’t me that one but it’s pretty smart. There are hundreds of ways to target via Facebook and it’s likely that FB has Colorado in their demographic data of you in some form. Heck you could have even “liked” a page about Colorado and now you live in AUS they could have used those 2 things.

    I like it!

josh - last year

hey man your awesome! Thanks for sharing this stuff!

Babatunde - last year

Thank you for sharing this. Top quality information.

Dave - last year

Hi Lewis, thanks for a great post. I’ve been mulling over setting up Teespring campaigns over the last few days but my stumbling block was overcomplicating things. As you rightly state, keep it simple. I’m looking into all avenues, designs, target audience, FB ads etc before I actually do a campaign simply because I’ve not hit the right buttons with my latest FB ad tests even though others in the FB group I’m am part of are hitting huge numbers in the 3 zero range. Guess it’s all a learning process Lewis. Anyway, it’s nice to see a real case study breakdown which we can learn from. Cheers for that Lewis,


Vienna - last year

Is Tee Inspector a scam? I paid $67 and nothing was sent to me.
Thanks for the spreadsheet anyway 🙂

    Lewis - last year

    No, I’ve spoken to the vendor myself in the past, this s the first I’ve heard of any problems. It’s likely an email/account issues. Contact their support via their site, they will sort you out.

donna - last year

Hi lewis,

should we use a fake FB account to apply this? is that okay?
bcause i dont wanna use mine to sell somethin anyway.


    Lewis Ogden - last year

    No you set up a page that you own and use that page as part of your ad. You don’t need a fake FB account at all.

Gennaro - last year

I know this might sound unusual, but it makes sense business-wise and business is all what we are here for.
I m looking for someone who’s had AT LEAST 1 t-shirt that sold AT LEAST 90 copies in 1 month (which means they are great at marketing). I want to talk business.
If you are that seller and if you are interested, let me know and we’ll talk.

    Lewis Ogden - last year

    Hey Gennaro, I’m not in the TeeSpring biz right now but you can use some of the tools mentioned above to find those designs etc and get ideas

Jules - last year

Hey Lewis,
Very informative article, I downloaded the spreadsheet and whilst studying it I followed the links to the actual campaigns on TSpring but they only showed one sale across all 3 campaigns, can you explain this?

101 Best Side Business Ideas to Start While Working Full-Time - last year

[…] done just that. Want to learn how to make it happen? You can find TeeSpring selling walkthroughs here, here and […]

Dhruval - last year

wow very inspiring :)i ll follow your strategy
to sell more t-shirts
thanks lewis 🙂

Derek Wright - last year

Excellent article which I will, no doubt, read and re-read several times.
I have found out quite a lot of info about Teespring, but I don’t seem to able to find out what happens to the T-shirt after the campaign has run it’s course. Can it not be sold after the campaign?

    Lewis Ogden - last year

    In some cases it can depending on how you set up the campaign. You can always start a new campaign with the same design.

Home Business Dad - last year

Hi Lewis Ogden, great blog article, thanks for showing everything and being transparent. Questions: 1. Did you just run the ad from the boost post?
2. Did you target those who liked your facebook page, or create a complete BRAND NEW audience?

(I found a really HUGE NICHE, UNTAPPED – Want to try a campaign, after reading your post, got designs already)

    Lewis Ogden - last year


    1. I created new ads and used my FB page as the location, I didn;t “boost” the posts as they don’t work as well from my experience.
    2. I targeted people based on Age…which I’m not sure you can do now but that’s what I did at the time. Oh and those with an upcoming Birthday 🙂

    Good luck with your new niche!

Son Anh Ha - last year

Thank you (Y).

Guy Eshel - last year

So basically you suggest opening a fan page for every item I want to sell and promote a post rather then an ad?

    Lewis Ogden - last year

    Yes you need to grow that page, you can also promote to those who like you page over and over again so you get double the benefit

      Guy - last year

      Did you also had to promote your page with facebook ads?

Adnan - last year

Is there any follow up article for 2016?

    Lewis Ogden - last year

    Afraid not Adnan as I no longer work with teeSpring. This was simply a one-time case study to prove it was possible to make money with Facebook and Teespring.

      Adnan - last year

      Ah alright.

      Since you seem to know quite a lot about Fb Ads, I have confusion about Facebook spending. There’s one thing they say “Daily Budget”, even if you set this, at the end of campaign, even if it’s for same day usually cross the amount.

      How can I make sure that my campaign don’t go beyond daily budget?

        Lewis Ogden - last year

        Sometimes it can go over but not by much only a few dollars if that. I would contact Facebook if it’s not sticking to your rules…or check out http://www.jonloomer.com as he’s a smart Facebook guy.

      Guy - last year

      Maybe I missed it in the article, but how much did you spend each day for the ads?

      I am very low in budget and I only spent 5$ for 1 day and except of a few likes and link clicks I haven’t sold anything.

      5$ just isn’t enough to test if my product sell, right?

        Lewis Ogden - last year

        I start on $5 /day to test the waters, after 3 days I ramp up the ads that a performing the best. Spend only what you can afford and if I had zero sales after 3 days I stopped the campaign.

Kindred - last year

Hello Lewis thanks for this great article .
May I ask if teespring is still working now??

    Lewis Ogden - last year

    They are still going strong and I know people who make a great deal of money with TeeSpring. I’m not personally working with TeeSpring any longer however as my businesses focus lies elsewhere.

Jan - last year

Just read through the whole of this blog. Fascinating. Lots of useful bits and pieces of information. Thank you. Still researching guidance ahead of my own first campaign which will launch this month. Not going to be using Facebook adverts though – so will report back on whether working without them is unwise!

Adnan - last year

You did not discuss about designs, like how to find and hire etc.

    Lewis Ogden - last year

    I use UpWork.com and hire a designer on a price per design basis

      Adnan - last year

      Sorry for answering a lame question but as far as idea is concerned, do you let designer to use his brain or you pick some initial concept? Like for 1974 design, how dod you proceed?

        Lewis Ogden - last year

        I already had the concept in mind. I gave my designer some examples of designs I liked and he knocked up a few variations and we discussed tweaks before settling on the final design.

Adnan - last year

I tried Fb Ads and TeeSpring first time and did not go good. I picked campaign length of 2 days only which generated 1000+ vies and only 35+ clicks and ZERO sales. THe click ratio I am getting is $0.19

I did chose custom audiance. Being living out of US all Ads manager features re not open to me. My Audience was around 2m.

But.. I take this as a learning, like spending money to learn something. I also learnt a few more things by doing things practically. I see how I will improve and target next time.

    Lewis Ogden - last year

    Great job on taking action, most people don’t. Know you have experience from which to build from. See which FB Ad options are available to you and that may even spur some ideas. “Parents with children”, “homeowners”, people in a specific job/career? There are so many avenues to take.

Bogdan - last year

I was targeting an age specific audience (from X to X years) and my ad was not approved. I received this message “Your ad wasn’t approved because it doesn’t follow our Advertising Policies, which apply to an ad’s content, its audience and the destination it links to. We don’t allow ads that refer to the viewer’s attributes (ex: race, ethnicity, age, sexual orientation, name).”

Did anyone have the same issue?

    Lewis Ogden - last year

    I think these rules came into effect shortly after my campaign in this study. It’s that you are targeting people based on age…I’m pretty sure all the TeeSpring ad’s had a big influence on the decision to do this as it was a popular way to target an audience.

      Bogdan - last year

      I suppose so too… It is interesting though, because they provide this tool (targeting by age) on one hand and don’t approve you when you use it…

      Adnan - last year

      Why would Facebook hate Teespring?

        Lewis Ogden - last year

        I didn’t say they hated TeeSpring…but they care about their user experience and thousands of Teeshirt ads showing in their newsfeed is bad for that experience. So they change rules and implement restrictions to protect their customers.

Chris - last year

Hey Lewis,

I hope everything is good. I love your Blog and your posts, very great!
I launched my first three teespring campaigns and made facebook ads. But no tshirts sold :-(.

I wanted to ask you which countrys should i include in my facebook ads. I live in Germany and dont know which countrys should i include. Can you give me some tips ? 🙂

Many greets from germany

    Lewis Ogden - last year

    There are other options to TeeSpring that operate in Europe which may be a better option as people may not want to wait for postage from the US. Back when I ran my campaigns TeeSpring was US only, not sure if that has changed? Why not focus on the market you know best…Germany?

Meet the People Making a Full-Time Living From Instagram, Kickstarter, and Teespring - last year

[…] Lewis Ogden started an experiment to see if you could actually make money from Teespring. His first campaign earned him $400 in the first seven days. […]

Lance - last year

What’s with the, make $1 extra per shirt sold link? The sign up page doesn’t mention the extra dollar.


    Lewis Ogden - last year

    It is automatically credited whenever you sell a TShirt…for some reason TeeSpring doesn’t advertise that when creating an account…I think they are missing a trick there but it does work, lots of people have gone through that link. Good luck Lance, let me know if you have any questions.

Alicia - last year

Hi Lewis!
Thanks so much for the helpful article, i just started my own Teespring as Gearbubble was not doing well. Just wanted to ask how long did the campaign go on for? 5 days or? I wonder how long do I have to run the Facebook ad on website clicks if it is not profitable? When do I stop an ad before spending any more money?

    Lewis Ogden - last year

    I would only be willing to risk $20-$30…if zero conversions after that then I would stop and rethink the campaign, adjust the ads and copy.

Hieroz - last year

Hi Lewis,

Nice article , thx for sharing your tips. May i know, does you still on teespring business till now ? i’m totally new in this teespring. and how much daily budget do you spend for ads ? do you prefer broad audience or keep it as small as possible ? let’s say around 100k potential reach ?

Thank you

    Lewis Ogden - last year

    I;m not currently working with TeeSpring, this was just a test to see what was possible. There are still people making a killing with it, however, it is much harder now than it was as more people get involved. I would suggest doing a lot of research on successful campaigns to see what they did. One good tip is to use current events to your advantage…as there is always something big going on in the news…if you can launch a campaign quickly you can get in front of people whilst the iron is hot.

mahesh - last year

I will try it for sure, you inspired me dude

C.Cord - last year

Hi Lewis Ogden,
I try to understand your FB Ad case study But Some point is critical for me. If you clear this subject that is you show in your ad campaign age 39 and upcoming birthday but how to setup and what section you use for upcoming birthday category setup,

Please If you clear this section. I do not found in audience insight and ad account option.

    Lewis Ogden - last year

    I believe this feature has now been removed due to the number of people trying this method and Facebook do not want you to target people by exact age.

Haissam - last year

Plz tell me if this is agood rate to continue with (spend 25$ ,6800 reach,282 click through , ctr is 3.9% , cost 0.9$ per click ) plz answer , iam a beginner and this is the second day after i made the ad and i didn’t get any order in teespring 🙁

    Lewis Ogden - last year

    The ONLY thing that matters is sales…all those stats mean nothing if you don’t get sales. I leave a campaign 3-4 days and if no sales I drop it or tweak/improve it.

Brandon - last year

Hello Lewis, I didn’t see it in the comments(there’s huge amounts to go through), do you have the contact for the illustrator you used for the design? Although I’d like to design as many as possible myself(save money), for $15/hr it’d be worth so as to crank out some better designs.

AR - last year

Hey, Lewis, thanks for an awesome post.

I have tried a numerous campaigns and yet none has yielded any fruit. I use the Facebook flex targeting where you can now narrow down the audience.

The strategy that I’m intending to use is,

1. Let the age group remain the same (18 – 65+)
2. Target the pages with the same category in different adsets(ie, websites, magazines, communities, public figures, etc) and narrow down the audience.
(Remember my age group is 18 – 65+)
3. Do a WC ad with $5 daily spend.

Is my above said strategy a good one as per your views.?

Also, I have another question, while narrowing down the audience (say with 4 or 5 interest layers), what size should I keep – 20k.? 35k.? or go as high as 150k or 200k.? Given that my budget is $5 per day.

Appreciate a reply! 🙂

    Lewis Ogden - last year

    Hey, sorry I am no longer running TeeSpring campaigns so I cannot help as I don’t have recent experience with Facebook Ads.

      Micheal A - last year

      Lewis, it so painful you no longer run facebook ads, I wanted to ask you some further question. Thanks for sharing this. Its still useful.

Ivan - 11 months ago

Hey, you really helped me a lot and finally gave me an idea of how to turn my Photoshop skills into something productive! But I didn’t really understand something and would like to ask. Do I have to invest in something or nothing at all? Teespring is free, but what about the ads? I don’t have much knowledge with ads so I really don’t know if I have to spend some money for them or not. But from what I read in your article it seems I have to invest some money. Problem is, I’m a student and having extra money to invest is an impossible thing for me right now. Is there any way I can promote my t-shirt without having to pay for it ?

    Lewis Ogden - 11 months ago

    You could approach other Facebook pages to see if they would like you to design a tee for their audience and split the profits from any sales?

Jhonny Adams - 10 months ago

I did have some shirts on teespring and not worth it because they shave sales hard time. I received a lot of mails from them with sales but when I checked on teespring dashbord I have 0 $. Even teespring analitycs it shows me the shirts that I sale, more then 30 pieces but no money. I contact them and they replayed that they have some problems with tracking, big bullshit. You want to make real money by selling your t shirt design go with merch by amazon, redbubble, tostadora, fuck teespring. Waste of money and time

Pim - 10 months ago

Now, Did you think teespring can make money or not? Trend for sell t-shirt on teespring still interest? pls suggest me, thank you

    Lewis Ogden - 10 months ago

    It is not something I would get into now as my skills lie outside of design and paid traffic – however if you have experience here then go for it.

matins - 10 months ago

can i start without website

    Lewis Ogden - 10 months ago

    Yes of course

      Rhecks - 10 months ago

      Lewis, someone is renting my FB Page and they posted an ad on my page. are they the same with what you discussed here?

Berny - 10 months ago

Very very interesting !!! Thank you for sharing all your experience with Teespring. I have now created my first T-Shirt and promoted it in FB for 7 days. I am very excited about the outcome.

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