Case Study – How I Made $400 With Facebook Ads In One Week

a great case study and step-by-step guide to profiting with Facebook Ads

Case Study – How I Made $400 With Facebook Ads In One Week

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UPDATE – Since this case study Facebook have placed restrictions on age targeting due to this tactic becoming very popular.

Whilst the exact targeting may no longer work, the lessons you will learn in this case study still apply and making good money with TeeSpring is still very much possible. I know a few guys doing 4-5 figures per month.

Before you get started, did you know you can use THIS LINK to earn an additional $1 per tshirt sold?


Today I have decided to reveal a little case study I conducted to prove that anyone can make money with Facebook ads, with little to no experience and minimal upfront costs.

This was not one of my usual niche site ideas, however it did have lots promise and would be quick and easy to set up and test the market.

In a little over 7 days I made over $400 profit, with zero experience and low upfront costs. This case study and the resources I provide will allow you to take this method and you too can make over $1,600 /month.

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The Project

As with everything on Cloud Income, lets jump right into the good stuff.

The site I used to make my profit was

TeeSpring Header

For those of you new to TeeSpring, essentially it allows you to design t-shirts (for free) that you can then promote and sell. These t-shirts are not printed until you hit a sales goal.

This beauty of TeeSpring’s business plan is in it’s simplicity. They have taken a proven model, selling t-shirts, and mixed that with the Groupon model of group buying.

You are asked to choose a minimum number of tee’s you will sell before they go to print. The trick is choosing a volume that is high to make a nice return on investment (the higher you set the sales target the cheaper your price per tee = more profit) but also setting the actual sales price per t-shirt, to a price you think people will pay.

Later in this study, I will explain how you can hit the sweet spot with your campaign.

Here is the results from my campaign which ended on the 14th April. (I told you this was fresh!)

TeeSpring Payout

Setting Up a Campaign

Starting a TeeSpring campaign is super simple and it really is just a few clicks and your all set. You can check out their “How It Works” guide, but if you’re anything like me you can just drive right in a figure things out.

There is however, one key element we need before we can get started and that is a t-shirt design. I picked up an illustrator on oDesk that charged $15 /hour. He could knock out 2-3 designs in that time so it was minimal investment. To be honest you could completely cut this step out if you have even mediocre Photoshop skills, I was just impatient!

If I was to give you just one piece of advice on t-shirt design, it would be to KEEP IT SIMPLE.

You may find great designs like this and think you can do something similar or better. Please don’t. My research shows that these campaigns are being promoted to an already engaged audience on some huge Facebook fan pages.

If you already have that audience then go for it. Otherwise just keep it simple.

Setting Your Targets

The more tees you aim to sell the lower you base cost per tee.

To use my design as an example;

My Design

  • I used the standard t-shirt style and just used 2 colors (Black & White) the more colors you have the higher the base price.
  • I set the sales target to 30
  • I set my price per tee at $19.95
  • My base costs were $8.30 per tee.

The blue box at the bottom shows a new feature of TeeSpring that didn’t exist when I created my campaign. Essentially you can now choose various styles of your design and also what colors are available to order. Previously this information had to be emailed to TeeSpring once you launched the campaign.

Here is the actual description I added to the sales page (feel free to steal it);

Were You Born In 1974?

Limited Edition 
Made in 1974 • Aged To Perfection

Available NOW! Be Quick to Avoid disappointment, these WILL sell out!

Normally, $29.95 – Today you can buy it for only $19.95, and have a Collectors Item. This is a LIMITED EDITION, Order yours before we sell out.


Setting Your Tee Price

For me, $19.95 was the price I went with. You will see a variation in prices as you research, however most will be around the $20 mark.

This is enough for you to make a nice profit and also not too much to make people think twice about buying.

Do your research and have a play around with the numbers in TeeSpring. It will automatically calculate your potential profit for the campaign just be sure to set a reasonable sale target and price.

Getting Traffic

This is key to a successful campaign. TeeSpring suggest sharing your campaign URL with your friends and family on Facebook etc. Well I’m not sure about you but if you want a decent amount of sales, you are going to have to target a bit better than that!

Facebook Ads

Basically this strategy involves using Facebook ads, and getting the cost per sale down to a level that allows us to be profitable.

My initial plan was to use the ‘custom audience’ feature to target peoples names. However you are no longer able to use a custom audience combined with a TeeSpring campaign. You can try, however your ads will be rejected.

So how do we target a specific niche?

We are going to play by the rules and use what Facebook are offering.

In my example campaign below, you can see the exact ad I used to drive over 50 sales to each campaign which resulted in $400+ profit.

1974 Successful Facebook Ad

Why this ad worked?

To be honest this ad was a set and forget. I mean I did nothing to improve the ad once it launched, beyond increasing my daily ad spend once I had a proven campaign. (which is decided by the spreadsheet below).

However as you can see the ad did well;

  1. Over 1,400 Likes, 155 comments and 400 shares. That is some nice engagement and is what I believe helped to keep my CPC down.
  2. The targeting looks at UK & US citizens only aged 39 with an upcoming birthday.
  3. The performance is summarised in box #3 – over 4,800 actions from just this single Facebook Ad!


For the 1974 campaign, my target audience where those  aged 39, who had an upcoming birthday.

This gave me a reach (audience) of 68,000 people that had an impending birthday and where their year of birth would match that of my t-shirt design. Imagine seeing that pop up in your news feed? Powerful stuff eh.

Ad Spend

The amount you pay per click is super important when it comes to a winning or a losing campaign. If you don’t track your costs they can quickly run away with you and you could get stung.

Most people will attempt to set a really low CPC value thinking they are being smart. The trouble is, Facebook is smarter. Look at it this way;

Facebook want to make money. If you are getting a good CTR on your ads you are likely to be making money and will keep your ads going. This means Facebook make more money, you are making money, everyone is happy.

So here’s what I did.

I set the daily ad spend to $10 and I was paying for website clicks. That is actual clicks over to my TeeSpring campaign URL.

The trick is to let that ad run for 1-2 days and look at your stats. I was hitting a 7.6% click through rate on the 1974 advert. I would suggest anything above 5% is good, but it really all boils down to clicks to website and sales.

This is why we use the number of sales over the total ad spend to decide if we will come out profitable or not. If we have a successful campaign on our hands, we simply up the ad spend to attempt to get in front of all 68k people of our potential reach.

It really does become a numbers game after spending just $10-$20 to test.

Ad Improvements

As you can see, there was still massive room for improvement where the ad was concerned. I could have targeted males only as they are more likely to by this design of Tee in the black color.

I could have also limited the audience a little more, however at a reach of 68,000 I was fairly comfortable I have niched down enough.

My ad image went totally against the grain. Studies have shown that faces improve ad CTR, Women’s faces especially. Even something to make the ad stand out like a big red boarder to catch their eye.

It just shows you that if you find the right audience you can really make a nice profit without spending too much time setting up, testing and tweaking.

Ad Results & Costs

The image below is taken from my Facebook Ad dashboard and shows the cost of driving traffic to each campaign.

Total Spent on Facebook Ads

As you can see I spent a total of $704.29 across the 3 campaigns. With 2 winners and 1 loser.

The 1954 campaign was not a success and I want to talk about this so that you are going into this with your eyes open and understand that not everything I did was a winner.

First off why I think this campaign failed;

Simply put, the age of my target audience was too old. I was targeting 59 years olds who were approaching their 60th Birthday. I don’t know many 60 years old who are on Facebook, let alone those who buy stuff online.

I actually hit 10 sales of my 30 goal, however it wasn’t going to be a winner and I cut this campaign short on the 5th day. I didn’t do this off the cuff or based on “gut feel”, I use cold hard maths to tell me what I should do.

The next section gives you my exact spreadsheet I used for doing this.

You can see my failed campaign here for reference.


As I mentioned above, tracking your costs is very important. However it is not the only thing you should be tracking. There are other metrics we need to follow to understand what the final outcome of our campaign will be.

Luckily for you I have built a simple spreadsheet that takes all of the guess work out of running a successful TeeSpring campaign.

Let me take you through the important steps of the sheet.

  • Update all of the white cells only after 1-2 days
  • From your sales & Ad spend row 45 will tell you if you will hit target or not based on your current stats
  • The optional section in row 56 tells you the outcome if you request a goal drop with TeeSpring

Essentially if you are not going to hit your sales goal you can request to drop the goal so you do hit a target and make some money, at least to cover your a spend).

The sheet is pretty simple and hopefully you can follow it easy enough.

Sink or Swim – Let the sheet decide

Essentially row 45 will tell you where you will be at the end of the campaign, based on the ACTUALS. This is very important.

As infallible species, we get attached to the idea of making money and will try to see the positive where their perhaps is none.

Using maths and current tend we have a way to let the spreadsheet make our decisions for us. It operates on a IF, THEN, ELSE structure. Basically IF you continue as you are THEN you will be here, or ELSE you can always do this…

Disclaimer – this sheet whilst a useful tool to help make informed decisions, is in no way a complete solution. I am in no way responsible for your use of the sheet or for any decisions you may make based on it’s output.

My Successful Campaigns

Here is a shot of the two successful campaigns that I ran. I learnt a lot and you may think I was lucky, however I don’t rely on luck.

A good few hours of research went into the campaigns beforehand, studying previous successes, current campaigns, Facebook pages and ad styles.

Still, there is something to be said about just getting started. Be sure to check out my strategy tips for moving forward with your own campaign below.

Number of Tees Sold

Here is a shot of the email from TeeSpring confirming my payout request (which by the way you have to do manually, I sat there for a week expecting them to pay me!)

TeeSpring Payout Request Email

Use THIS LINK to earn an additional $1 per tshirt sold!

My Strategy Moving Forward

  1. Limit campaign length to 7 days – the sales hot up when a campaign is close to the end, kind of like Ebay selling where you get a flurry of activity near the auction end time.
  2. Target states/locations, ages, names, fans – Think outside the box. Who is passionate enough to buy a Tee? Dog lovers, gun owners, patriotic football fans?
  3. Offer Hoodies and Women’s tees – you have the option in TeeSpring before you launch to have various styles of your design.

You can choose from the following;

  • Long Sleeve Tee
  • Tank Top
  • Hoodie
  • V-neck Tee
  • Women’s Tee
  • Athletic Tee
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What’s great with this is that ANY sales you make count towards your overall sales goal. Moving forward I will be testing using a selection of the above along with different color options.

Please note – you can have a maximum of 4 variations on your campaign, including style and color. You also have to email your color options to TeeSpring once your campaign has launched in order for them to update the details. This has now changed an you can choose your options before launching your campaign which makes it even easier for you to manage!

  1. Build a large Fan page based on a passion and promote to them
  2. Use to show you current successful campaigns to get some ideas
  3. Use to sort successful campaigns by sales numbers or search for the most profitable. You can even search niches.
  4. Use Tee Inspector to research trends, see what sells and manage your TeeSpring Campaigns.

In Summary

  1. Keep It Simple
  2. Use the Tools (TeeSpring & TeeView or make it easy with Tee Inspector)
  3. Set a Reasonable Sales Target and Sale Price
  4. Use the Spreadsheet to Make Decisions
  5. Continue, Cancel or Pivot

Are you going to give your own TeeSpring campaign it a shot? I would love to hear your results.

If you want to earn an additional $1 per tshirt sold, use this link.

186 Awesome comments

  1. Miroslav

    Hey Lewis,

    another awesome posts. I just love when I receive an email from you because I know I’m about to read QUALITY stuff.

    P.S. That spreadsheet is awesome! It’s hard not to give Tee Spring a try after reading this.

  2. Thanks, I’m selling with spreadshirt now, what’s your take on them? I will sign up for this today, actually, I’m trying to grow my tennis membership site, any advice on that, keep up the good work too.

  3. Kent Chow

    Lewis, that’s very encouraging. I was learning about this TeeSpring affiliate business, but didn’t have chance to “execute”.

    This sounds a scalable business. I know some folks making hundreds or even thousands a day.

    Thanks for the detailed info and sharing!

  4. Hi

    This is a good idea to try something new. I’ll try it myself in the near future. Anyway after I share to download your spreadsheet. This post doesn’t show me any spreadsheet to download. But your post is really useful.


  5. greatKittyWave

    Geez Lewis, who would of thought of such a simple idea could turn a profit? The little mice in my head are now in turbo mode, spinning the wheel of ideas, splattering the zany ideas upon my Trello board. Lets see if I can come up with a more profitable facebook ad idea!

  6. I love this case study! I did hear recently about people making money through Tee Spring but never bothered to delve any deeper into how they done it. I’m tempted to give it a go, thank Lewis!

  7. Hi Lewis,
    this is such a great idea, I hadn’t heard of this at all. Going to do some research in the coming days and come up with some design ideas. Just seems like a very easily scaled and repeated system.

  8. I like your blog because you give useful information and most importantly, we are doing the same thing, LOL. The only different is you did SEO and PBN way early than me, as I just started 4 weeks ago. As for TeeSpring, I started about a year ago and had many successful campaign, it is indeed very profitable if you do it right.

    Personal opinion, beside all the marketing tactics, design plays very important role in TeeSpring. You need to be able to link a good design with the “hottest” or “related” topic and present it to your audience in order to get the sales.

    In term of making money, as for this moment, I think TeeSpring is way easier than building niche site and SEO, maybe that’s because i’m still at the early stage of niche site and SEO.

  9. Hi, thanks for this awesome report!

    I have a question tough…

    What happens if you set the target of 30 pieces and you reach that target, but the orders go to let’s say 1000 pieces.

    Do you get payed for all those 1000 units sales?

  10. Awesome post Lewis!

    I love case studies. Thanks for being open about your success. A lot of marketers would just bundle this up and sell the info for a profit.

    One of the reasons I continue to read your blog. Thanks for keeping it real.

  11. Thanks for sharing this and the spreadsheet.

    I’ve got two ads up on Facebook now so will see what happens.

    Will try and think up some other ideas for t-shirts as well as the age-related ones.

    Have you ever heard of any copyright or trademark issues coming up? I’m not thinking of ripping of a brand, but sometimes slogans like “made in 19XX aged to perfection” (not necessarily that one) are owned by someone already?

    Thanks and good luck everyone!

  12. Are you able to see where most the sales came from? Interested to see if there were more from the United States than UK.

    I’ve just set up one targeting just the UK but am wondering if the extra shipping costs will put UK people off. I guess I’ll find out soon enough!

    • Hi Kate, to be honest its’ not something I looked at but would be good to understand moving forward. You can use the Facebook tracking pixel on TeeSpring, althought not sure what that tells you?

      Yeah I had the same thoughts r.e shipping price, perhaps US will be better if the UK audience doesn’t work out?

  13. merinna

    Hello I just started tee spring a couple days ago and I just wanted to know what way is the best, fastest, and most successful way to promote ? Right now I have people sharing and liking my Facebook page which I put my links to my campaigns and I also have talked about it on Craigslist, Facebook groups in comments and have so far its not looking good. If someone could email me and help me out a bit that would be so great. I am just trying to make a little extra cash for my baby on the way.

    • Hey Merinna,

      The best way is to spend a little upfront ($10-$20) on Facebook Ads, to test your campaign. Just 2 days at $10 per day will tell you if your campaign will be successful of not and if your targeting the right people. If you don’t have any money to test with upfront, perhaps a different mehod is better for you.

      I cannot see your current tactics working unless you have a design that appeals to a very specifc audience and you find where they hang out online and promote there.

  14. I’m currently trying this out with a design of my very own. Instead of going with age related shirts, I went with political shirts.

    I had to go with right column advertisements, because the news feed ads were like 6 dollars a pop or something.

    I’m getting 3 clicks per 2000 impressions or something like that. Real crappy CTR. Why are you scoring 7.5% on your first go?

    How’d you manage to get to 25 cent clicks for news feed ads?

    • To be honest Jay, I am not sure how/why. I put it down to using a specific fan page that was targeting these users and that the FB Ads got some good interaction.

      I was actually getting as low as $0.16 CPC, I presume it’s down to the target audience?

      • Miroslav

        Hey Lewis,

        I am currently running my first semi-serious campaign. I have two different ads and one is pretty active, with lots of Likes and Shares. The CPC for that one is $0.29, which OK but I only get 1 website click per 10 clicks. Other clicks are likes etc.

        On the other ad I chose Online Spenders (behavior) and I got three clicks direct to the website, without likes etc. But those cost around $0.59 each.

        The strange thing is that I shared this ad on a relevant Facebook Fan Page I have with more than 3000 fans and got 2 sales in a matter of minutes from it. This is before I started my paid campaign. So I guess I am bit disappointed that I didn’t get any sales from paid campaigns yet. But I made sure to boost my Facebook Fan Page Post to reach other fans as well.

        Any advice (from anyone) would be appreciated!

        • Sounds like you made a great start, it’s hard without seeing who/what you are targeting but I did also consider the “online spenders” target feature however it did push up the CPC quite dramatically for another campaign I had running.

          I would split test the ads and try a different image, add the price, bold border, sexy woman…that sort of thing gets people attention!

          • Miroslav

            Thanks Lewis.

            It seems that one person bought those two shirts at the start and that was it. I spent around $20 and haven’t made a single sale, so I paused that campaign. I guess there was a problem with design.

            In the meanwhile I created a new campaign to test out. Facebook DOES allow custom audience (I just uploaded mine), but it seems they don’t allow targeting age, names and surnames. Other type of targeting should be fine!

          • Well you can try to target a list of people along with your TeeSpring ad but I am certain they will reject the ad. I and a few others have tried and failed.

  15. Brilliant article :). Really love it.

    I am trying myself with Teespring. Failed though. Maybe I have to work harder on the design.

    The thing is, how to choose the design. I understand it has to kick a certain trend, but as I do not live in the US, it’s hard for me to know. Is there any advice from you on how to research the trend and the design that will sell?

    Thanks a ton.

  16. Hey Lewis:

    Thanks for sharing this post! Loved the breakdown and advice.

    Two questions if you don’t mind:

    1. Is there an EPC metric on teespring? Comparing your EPC with CPC is an objective way to see if you should continue running your campaign or not, yes?

    2. Your widget? Plugin? to Share/ Tweet/ G+ etc. to “get the download link” is COOOOOOOL! Where did you get it?

    Thanks again for sharing this,

  17. Stresshead

    Gave this a shot, shamelessly copying what you did, and it was a disaster, not a single sale. Not sure why that is, but I’m going to try a new design now and see if I get a better result. Great tutorial Lewis, just a shame it didn’t work on the first try :-(

      • Stresshead

        Started a new campaign this morning, and it’s costing $0.14 per click at the moment, and I have no idea why there is such a difference. Both set to auto, same ages, only difference is can see is I’ve only targeted the USA, instead of USA and UK this time.

          • Stresshead

            I don’t know to be honest. This is my first play with FB ads. This is what my targeting says………

            Potential Audience for this ad: 34,000 people
            Location: United States
            Age: 39
            Gender: male
            Life Event: Upcoming birthday
            on News Feed and right column on desktop computers

            These are the current stats (the campaign isn’t running now)

            1 Website Click
            $3.01 Per Website Click
            Reach 1,713
            Frequency 5.31
            CTR 0.011%

          • I avoid the right hand column, I just use the newsfeed as I don’t think the right column works very well. It may for others but I couldn’t get it to work for this type of stuff.

            Looks like you are running something very similar to my campaign, I am guessing many others will be doing so and the competition for that audience will be big so try to think more outside of the box and go after a different audience.

  18. Hello Lewis,

    Am yet to start a campaign and have few questions for you below,

    1) I heard facebook is not accepting teespring URL’s any more, is it true ? If yes, could you let me know how do we promote teespring URL on FB ?

    2) Teespring pays me only when the goal is reached to sell all t-shirts ?

    3) The amount will be credited to my account, only after the t-shirts are delivered to customers ? ( After 14 days ? )

    • Hey;

      1 – I am not aware that of that, I know others are still promoting TeeSpring via FB
      2 – As above, you cannot use a custom audience anymore but you can still direct your traffic to TeeSpring
      3 – I think the funds were available pretty quickly after the campaign finished. I just didn’t realise that they don’t send you an email and you have to request payment via your account


  19. Hi Lewis and to all,

    First of all Thank you Lewis for allowing me to post this comment.
    I am Mark Anthony a graphic designer. I did those TeeSpring designs for Lewis and I’m very proud of them :)
    If anyone want some designs for your teespring shirts, add me on Skype : allthethingsaredone.
    or Email me at : Have a nice day to you all.


    • I guess in it’s simplest form if you spend $100 and can earn $101 then thats great and better than most people will do. From there it becomes a game of tweaking your ad to lower CPC and improving conversions with your Tee Campaign description and price.

  20. Hey man great insight into your Teespring ups and downs. I have a lot of experience with Photoshop, graphics, and copy and am thinking of giving this a try. Spending some time studying the successes, and failures at the moment.

    Anyways I noticed you mention the spreadsheet you use, but I didn’t see it available for download. Did I miss something?

    Thanks again!

    • Sound like you have the skills to make this work Mike, looking at previous campaigns can teach you a lot about what to do and what not to do!

      The sheet is behind the social share locker, if you could share the article you will get the download link. THanks for your support man!

  21. That was a really nice presentation for the newbie like me. As i was looking some information regarding Teespring ending up to your post. But i don’t think you used UID’s custom audiences Didn’t u ? May be bz your t-shirt was a targeted typo one who born on that year. Thanks a lot, i will try it :)

  22. Hi Lewis,

    How did you manage to get people with upcoming birthday in the category section.

    Now in the FB Ads, Interests section, How can we achieve this?

    and a little confusion with age factor 2014-1974=40 completed and 41 running, but you were targeting 39.

    • Hi, I was targeting people with an upcoming birthday – meaning they will be 40 within the next week. I no longer run this campaign as people have jumped onto this, I would suggest coming up with your own angle and attacking that.

  23. Hi Lewis,

    I read this article earlier this year and it really lit something inside. I decided to give this a go (utilising an graphic designer we have in work). I took what I thought were the best elements of what you did and have (I hope) created some really unique designs that I’ll be targeting towards some good niches next week.

    I’d love to compare how well the campaigns do – I am going to be really hustling on my designs, not only using targetted ads but utilising forums, individual and group messaging on FB, instagram tags and lots more. Hopefully I’ll get some good results.

    Anyway, just wanted to say thanks for getting me involved in all this!

      • Well, an update to this one – I went out, did some research, had some (as I thought) kick ass designs printed up in some growing niches, stuck them up, targeted in both US and UK, got loads of likes on Facebook but only one sale between 3 designs.

        Maybe it was a result of trying to sell shirts in colder months, but I guess this is just an excuse I’m putting up to justify the failure. I’d love to know what other people think (constructive critism is always welcome so I can learn) so am putting my shirt links in below.

  24. I am trying this at the moment but it seems that I do not get same results although I did everything like you. Your target group was 68K and your daily ad spend $10 and I see you reached more than 50K people.
    My ad spend is $6 and my target group is 60K, but after 2 days I still only have a reach of only 1000 (!) and 21 website clicks only, CTR is also not 7 but only 3.6%.
    So not sure what I am doing wrong. Also I notice that their are more “other” actions like likes/shares etc on my newsfeed post than actual clicks on the website

    • Hi Andy,

      Please do not try to copy what I did as Facebook audience has changed as long as the way the advertising works.

      Plus many people have tried my method which has saturated the market.

      I recommend you come up with a new concept and market and test.

  25. Hello Lewis, great article you put a lot of effort in it. After I read it I tried to replicate the case here, but with other nich, but there was no soccess. With 15$ my post has 127 Total Actions, 38 Website Clicks, 100 likes and 13 shares, but not even one sale. I put it to USA and UK and upcoming birthdays, but still no success. Do you have any suggestions/advices about this topic? I will try your case study about nich websites may be next week and will see what will happen :)

    • Hey Georgi – It is likely that this exact method has been replicated by many others who have read this post. I would suggest taking the lessons here and applying your own unique angle to increase your chances of success.

    • I would go with optimize for conversions, given you want to display the ad and pay for those most likely to click through and buy the product. You can send clicks to the page and they will be cheaper CPC, however you will get more sales by using conversions.

  26. Rajnikant

    Ok, what if we go with conversions and optimize it for CPM, will that work? CPC is bit expensive, like if we set the budget of $10/day, and almost all clicks on the ad and no one purchase that? with CPM. its 1000 impressions, clicks can be more and sales can be more, but both can work, who knows! sales can be 0 or 100.

    What you think?

  27. Hey Lewis,

    Over the past few months I’ve been working with Teespring and have had my successes and failures with it. Before I initially started I did a lot research and your post here was one of the major things that stood out to me and you did a great job sharing your insights. I was doing a lot of niche targeting and just recently designed a shirt targeting a specific birth year and motorcycle interest and placed my ad order with Facebook targeting the obvious interest and age. However, the ad was not approved because it violates guidelines for targeting a specific age? (I’m assuming, it’s that whole section in guidelines). What should I do to get around this?


    • Hi Laura, I try and ask the obvious questions first to understand the target market. if I’m honest i would have done this step first and THEN decided on a campaign. As you already have you campaign created I would have thought you had a target market in mind?

      Obviously they will be living in Chicago, are you targeting Males or Females? What about age group? Over 18 so they have a credit card perhaps? You can target fans of warriors in your targeting too 😉

  28. Thank you for this,
    Im actually wanted to start my first campaign, as I read all of this it gives me more idea about this marketing stuffs.

    I have some questions though, it is in 2 days where you will decide to continue or not right? I mean the stats result you will get at column 45 after 2 days? so possible waste would cost me just 10$? it should be above 5% at least, but yeah its not guaranteed but much possibilities.

    Anyway, I dont have budget for investment on ads, I was just trying some luck using free ad vouchers…
    My last but not the least question would be, do we have other way than investing at facebook ads, much better if it would not cost us any cents, ofcourse we could spam in social network by comments etc to advertise, what i mean is some easy way like facebook ads that would help us gain more traffic and potential sale?

    Thank you again for this..

  29. could you email me the spreadsheet too? Thanks!
    above there is a link to get additional $1 per Tshirt sold. Is it your referal link (cuz i didn’t see any special code behind), also how do I know that I have $1 extra?

  30. AJ Richards

    Outstanding insight into this process. Marketing/Selling T-shirts on the internet has always been an interest of mine, now it actually seems possible. I’m certainly going the Facebook Ad route right out of the gate, however, can you advise of any other Ad space out there that might be worth a try? (Twitter and Instagram cost a fortune!) I believe I have some killer T-shirt ideas so lastly, can you please email me a copy of your spreadsheet? Keep up the good work sir, and thanks for sharing the process.

      • AJ Richards

        Excellent…Thanks, If you would prefer, I will keep you updated on my progress. Ive been sitting on quite a few T-Shirt content ideas and ways to market them to ensure potential traffic (hopefully high volume) to the links for purchase. In the interest of letting the cat out of the bag in an open forum, I will email you an idea I have relating to the marketing aspect of the T-Shirt venture. The concept in its simplest form is very basic, however the execution will of course make or break any endeavor I push forward. If proven to work, I would gladly pay it forward and expose my idea to your followers upon your approval.
        As always, thanks for taking the time.

  31. anhnguyen

    Hi Lewis,

    Thanks for sharing your success story.
    May you tell us what is the Facebook ads policy has changed since the TeeSpring gold-rush? I know there were many changes but I just want your point of view on the most important changes that make making money from TeeSpring not as hot as before?

    I’m planning to launch my first campaign, have some design ideas and the target audience. I really want to know what obstacle I may face with Facebook ads as I don’t have experience with it before.

    Thank you again, wish you all the best!

    • I know recently they have clamped down on audience interest. One of the big tactics was to build a large FB Fan Page in a niche but creating all of your T-Shirt ads and linking them to the FB page. When people like your page via your paid ads, you will build up an audience you can target for free the next time.

      However FB have made some algo changes which revolves around ‘true interest’. I’m not 100% sure on the algo change ut it’s effected some very large pages that were using this tactic.

      Another change was to prohibit age targeting like I did in this case study. You ads will not be approved if you target like this. Lastly you can no longer target names such as surname etc.

      Good luck!

  32. Hello.

    I was very intrigued by your article, which is, by the way, very well written and full of useful information, and decided to try it myself.

    Unfortunately, I couldn’t put ads on Facebook due to this: “Your ad wasn’t approved because it violates Facebook’s Ad Guidelines by using profanity or addressing the age, gender, name, physical condition or sexual orientation of people on Facebook.”

    Is this something new? And if so, what other platform would you recommend me for using ads?

    Thank you.

    • Hi Beth,

      It’s something Facebook introduced not long after this case study unfortunately. They don’t allow you to target specific age groups or surnames, that kind of thing. It seems to have been as a result of the massive surge of TeeSpring users using this method. To be honest I would take what you can from this case study and come up with your own angle, be it current events, hobbies, sports teams, jobs. There are thousands of possible routes you could take…however I still think FB is hands-down the best way.

      Interesting another way may be to find large fan pages that are not using TeeSpring and offer thema profit share to advertise to their audience? Just a thought!

  33. I just did two campaigns. One for one blog and one for the other. I set up FB ads for one and I’m going to set up Bing ads for the other. We’ll see. But I’m just going to stick to two on TeeSpring and hopefully invest the money earned to start printing my own shirts.

  34. Hey Lewis,

    Since I am new to this, where exactly do you sign up to do the ads for the tshirt? Do you need a facebook and have to have friends ? Or is it just to have a membership since it is going to spread it everywhere anyways

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