Niche Site Case Study 2 – Introduction

In my last post, we wrapped up the first niche site case study which was run over a 10 month period, resulted in the selling of the site and bringing in a profit of over $10,000 throughout the study.

I also alluded to the desire I had to jump right in and start a brand new case study, so I did.

This is the first of what I hope to be many updates on the progress of a brand new website I started at the beginning of June.

I am by no means a ‘guru' and I am always learning just as much as the next guy. This case study is not here to show you how great I am (or not!), but to see if I can succeed at this challenge, whilst showing you exactly what I do. It will also hold me accountable.

Win-Win 🙂

The Challenge

To build a niche site from scratch that targets a large niche and generates organic search traffic via long tail keywords.

Niche = House & Home
Site/Domain = Unspecified
Income goal = $2k per month

What Is My Definition of a Success?

Success in this challenge could be measured a number of ways. We could target a set number of unique visitors, how many followers we get on social media or how many email subscribers we get.

The trouble is, none of those mean anything.

The only thing that does matter is that this site makes money. Period. We don't do this for the fun of it, although I really enjoy what I do, it's money that drives us.

So I will set the bar higher than the last site.

The goal is to have the site pulling in over $2,000 net, each month. Once/if I hit that goal, it will be decision time.

Do I continue to build and improve or sell and take a nice payday? After all, a $2k /month site can fetch anywhere from $40-$60k.

But lets not get ahead of ourselves, this is going to be a lengthy case study, but it's good to have a goal from which you can measure your progress.

How Will I Do It?

First off, I won't be revealing my domain. After some issues with the previous site and the nature of some people in the SEO industry, I have chosen to keep the site a secret.

The fact that I will look to sell the site further down the line is also big reason not to reveal the domain.

Zero Backlinks (for now)

My first major goal is to achieve top 10 rankings with ZERO BACKLINKS.

Why you may ask? Well, what with my SEO business and various other projects, link building takes a lot of time, energy and record keeping (I like to learn from my SEO as I go to continually record what works and what doesn't).

Therefore if I set a goal of building zero links, or at least very few outside of the usual social profile links etc, then we can learn how possible it is to rank for super targeted keywords with nothing more than On-Page SEO.

It won't always be like this, I suspect once the site is well established I may have to do some outreach and possibly some guest blogging in order to improve the sites authority and make the push for the top spots.

I may consider some PBN links at a later stage, which are still the best form of link building out there. I will probably use a package from Rank Source for that.

Keyword Research

I have a confession. I have a new favorite keyword research tool.

Actually I have 2, they are both paid and also offer a free ‘limited' account. They have been the backbone of my keyword research for this case study and will continue to provide nice juicy keywords to target.

Tool 1 – KWfinder.com


KWFinder is my go to keyword research tool after falling out of love with Long Tail Pro. It simply isn't reliable and I know many of you have had issues in the past. There doesn't seem to be any development or improvements and since I have used the software (almost 2 years) I have never been truly happy with it.

The trouble was, there was nothing else out there that had what I needed. The best thing about LTP is the KC score, which shows how competitive a keyword may be.

KWFinder has it's very own ‘SEO Score' and I have found it to be accurate and most of all saves me a ton of time analyzing the competition and produces a score in seconds.

There is another great feature and that is the use of ‘Lists'. Essentially you can save any keyword you find into a list, which makes it easy to come back to at a later date and continue or just pick a keyword to target.

You can add to existing lists or create brand new lists of keywords, right from the search results. Which is another reason I really like this tool, there is no messing about switching screens and changing settings.

Everything is controlled on one screen and it is very quick. I have spoken to Peter the owner of the product and there are some great new features coming out and even some extra features I myself have suggested – so I am looking forward to those!

Tool 2Jaaxy.com

Jaaxy Keyword Tool

I can't take credit for finding Jaaxy, I have my friends over in The Pond to thank for this gem.

If you've not heard of The Pond you should check it out. It's a premium forum (just $10/month to weed out the spammers) filled with niche site builders just like you and me. It's free from ads and sellers peddling their wares and it's a place where we talk shop and discuss what's working right now.

So, onto Jaaxy. Basically what this tool does is help you to find ‘hidden' keywords that you won't find in the Google Keyword Tool.

Think of it as an idea generator, it works similar to UberSuggest, however Jaaxy also provides a search volume using their own algorithm and also a KQI or Keyword Quality Indicator.

This indicator provides a guide to how easy or likely it will be for you to rank for the keyword. Jaaxy is very unique and a lot different that many of the tools you will have used in the past.

It also uses the “allintitle” search modifier to provide the number of “Quoted Search Results”. For example, if you perform this search in Google.com:


You can see there are over 6million search results indexed in Google for this keyword. That's quite a lot.


Now in the second image you can see there are just 29,100 search results that are using the exact keyword in their title. Which means that there millions of pages ranking for they keyword by some other way, perhaps LSI keywords or a small mention of the keyword in the article or description.

So, whilst this is not evidence that we will rank, it is a good way to see just how many pages are targeting the keyword.

This is not new, in fact it is what I used to do back when I first started SEO. As I learnt more, I dropped that tactic for more advanced stuff.

The thing is, this stuff still works and there are people in The Pond to prove it.

Want to see Jaxxy in action?

Just enter a keyword into the box below and hit search.


So this brings us nicely onto the content. In my last case study I outsourced everything but the homepage. However I understand that this isn't an option for everyone and if you are just starting out you will be looking to prove the model first before putting too much money into it.

Therefore, I will be writing 100% of the content myself. No outsourcing will be used, just hard, consistent effort from me.

What kind of content will I produce?

Most of the content will revolve around product reviews, with some informational ‘buyers guides' thrown in for good measure, and to form the category pages which will link out to my various individual reviews.

This content will not be your typical 500 word review article that tried to get the visitor to buy the product. Each will be at least 1,200 words, 2,000 where possible and they will be both informative and helpful.

However, I will be using a new strategy which will entail creating 500-600 word small review articles for keywords I am not more than 90% sure I can rank for.

What I will do is track hundreds of keywords, and those smaller articles that start to do well will get some focus and additional content which will bump it closer to 2,000 words.

This strategy will save a lot of time as I will only be writing 2 lengthy article per day, so I can probably knock out 3-4 shorter ones on some days too.

Also, I will not be ‘selling' in the reviews, if a product is crap I will say so. Likewise if it has great reviews or I have used it myself and was happy, I will let that be known.


Obviously we want to make money and I don't expect that to come right away. Primarily as the site is new and needs to earn trust and rankings/traffic.

Secondly, because I have yet to add affiliate links to the content. This is for a number of reasons, the main one being I want to see how the content performs without affiliate links.

If/once a piece of content starts to show signs of hitting page 1, I will then add my links and buttons etc and track it's performance.

With that being said, I should clear up how I will actually make money. There are 2 primary sources I will be targeting.

Source 1 – Amazon Associates

I have always been fond of the Amazon Associates program. They convert well and offer a huge range of product verticals you can get involved in. It was how I monetized my previous site and it will form a large part of the strategy for this site.

Source 2 – CPA offers

I will be joining various affiliate networks that will allow me to join various programs to promote products. These will generally have a higher commission rate, we're talking $30 – $125 per sale and will open up the range of products I can promote.

My strategy with these will be to find super long and targeted keywords to use to drive a trickle of traffic from each. it doesn't take many $50 or $100 sales to make some nice commissions on these products, so it's a great addition to the overall strategy and I may even find a few big winners along the way.

The Process – The Slight Edge

To combine the above into a process, here's what it all looks like in bullet form:

  • Use Jaaxy & KWFinder to perform keyword research
  • Find low hanging fruit that will consist of long tail keywords
  • Create a content planner and keyword spreadsheet that will help me locate the ‘easier' keywords
  • Write content – one article, everyday at least.
  • Use SERPBook to track keywords (Jaaxy also has one built in)
  • No grey/black hat link building such as PBN's etc for the first couple of months

So what is this SLIGHT EDGE?

There is a book by Jeff Olson, funnily enough, called The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness. I read it once, absorbed a lot and then read it again.

It's simple really, and I am paraphrasing here but…

Doing the small things everyday will amount to big things further down the line.

So whilst writing one article per day is no big deal, in 12 months I will have 365 articles. A site with that much content will get a ton of long tail search traffic.

On the flip side, if I decide to skip a day here and there, that will compound and the site will not be as successful as it possibly can be.

I suggest you read the book as I can't explain better than the author. The book has helped thousands of people become successful in business, life, health and relationships.

Each small step creates momentum which spills over into other areas of your life. Pretty powerful stuff.

Ok, enough of that – onto the update and how the site has performed thus far.

Steps Taken So Far

Choosing a Domain

My favorite way to help bypass the Google sandbox is to purchase an expired domain. There are a few good places to pick these up, such as SnapNames, NameJet and GoDaddy to name a few.

The domain I choose was super targeted for the niche I have chosen and also very brandable.

These days I tend to stay away from keyword rich domains as the resale value for branded domains seems to be much higher and they also allow you a wider scope when it comes to topics you can write about in the niche.

So I picked up the domain for just $69, which admittedly is more expensive than you can get elsewhere, however here are the metrics for the domain:

OSE Metrics

This is absolutely key to the progress I have already made (which I will explain later). Having a domain with decent backlinks and good metrics is a great way to get early traction.

Of course, having a high Domain Authority (DA) from Moz and a high Trust & Citation Flow (TF, CF) from Majestic doesn't mean you are going to rank well. Simply put, they are not Google.

What they do tell you however, is that the domain has some decent and well trusted backlinks, and the algorithms they use are smart enough to detect a spammy link profile when they see one.

So this is as good as we can get to knowing if a domain will perform well of not.

There is some work to do on the existing backlinks. Most of them are branded or naked URL anchors, however these is one site wide link that I would prefer to be removed that is accounting for a large number of links.

Writing Content

I will write all of the content myself, for no other reason than to use the Slight Edge as mentioned above. Essentially my challenge would be to write 1 piece of content for the site, every day.

Now if you remember back from the niche site 1 challenge, I outsourced all but the homepage. The reason being is that I hated writing reviews and I sucked at it. Plus I thought my time was best spent on other things.

Well it turns out that;

  1. It's pretty easy to write reviews, in fact most of them I have written so far are 1,200 – 2,500 words long.
  2. I think they are pretty good and early signs show that they are liked by Google.
  3. Whilst it does take time out of my day to write these, it has had a positive effect on the rest of my day.

I am back to enjoying my keyword research and using the two new tools I mentioned above, and I find that writing an article first thing in the morning, sets up the rest of my day to be nice and productive.

Keyword Research

I will be coving this in detail in the coming updates where I will be sharing videos of how I conduct my keyword research using both KWFinder and Jaaxy.

They will also cover how I assess the competition and provide an over the shoulder view of how I do it on a day to day basis.

With that being said, to date I have compiled a spreadsheet of over 600 potential keywords. I have a unique way to ‘score' each keyword based on the competition and the search volume.

Again, I will share this with you in the coming videos and also provide a copy of the spreadsheet for you to use.

Results To Date

As you can see above, I have not rested on my laurels and I have jumped into this challenge with both feet.


NSC2 - SERPBook June-15

This is a snapshot from SERPBook, my preferred rank tracker which provides a neat dashboard and also allows PDF reporting.

From the image above you can see I am ranking top 3 for just a single keyword, which is the brand search term. I am ranking 2nd to a blogspot blog which has a similar name. I should be able to take the #1 spot with some social media presence.

However it gets low search volume so i'm not too worried abut that just yet, they are most likely looking for the blogspot blog anyway!

A total of 6 keywords (that I am tracking at least) are in the top 10, which is very exciting when we are only just a month into the case study.

Even more crazy is that of the 28 keywords I am tracking, 22 of them are in the top 30. So that's 22 top 3 page rankings after just 30 days.

THIS is the power of a good domain and well chosen keywords.

Now onto the keywords themselves, and whilst I can't reveal them I can show you how I am targeting them and where my rankings are.

NSCS2 - Keyword Ranking June-15


I have highlighted those that are showing promising early signs. Notice how low the search volumes are, some even show zero searches per month.

This is why I use Jaaxy, because I simply do not trust nor believe that search volumes reported by Google. Some of these keywords actually come up in the Google Auto Suggest…but show no search volume…what a joke.

So the moral of the story is, go with your gut – if a keyword feels right and Jaaxy shows some search volume it's probably a good idea to target it. Its only one article and an hour or so of your time.

Don't do what everyone else is doing and ignore them, write an article and see what traffic it gets after a month or two. You will be surprised.


NSCS2 - Traffic June-15

As usual I am using Clicky Web Analytics for a number of reasons. I wrote a monster guide to Clicky a little while back which should help you understand why I choose this over Google Analytics.

You can ignore the green and red percentages, the domain was picked up in late May and as such there is no stats to compare it to.

So we had 401 unique visitors who each spent around 2m 42s on site. I think I can get the time per visit up as well as reducing that bounce rate of 28%.

As for traffic, well organic will hopefully take case of that as I publish more and more content.


As of the end of June, the site has 35 posts, I got a little carried away in the first couple of days and wrote a few more articles.

Some of the keywords have not been added to SERPBook yet and some are more informational keywords that I felt should be added. These will turn into the “buyers guides” eventually, as I plan to add to them each month as I learn more and review new products.

It's important to note here that the content doesn't not yet have affiliate links. This is a strategy I am testing to see if/how well the pages rank without affiliate links.

I have included some authority links to help explain or enhance the articles, such as Wikipedia, YouTube videos and also links to brand and manufacturer sites.


So far the site has earned a big fat ZERO.

Which is fine, considering the speed at which the articles are being indexed and that this is a marathon not a sprint. Plus you need affiliate links to make money 🙂

Next Steps

I like to lay out the next steps for you each month. Firstly if you are following along and are building your own niche site, it makes it easier to set up the following month.

Secondly, it keeps me accountable and helps me to look back and see what I wanted to achieve. It's easy in this game to get distracted, however, if you find yourself going off on a tangent, you can look back on what you wanted to do and change course.

  1. Produce 30 pieces of content over the next 30 days
  2. Complete social media channels and add links back to the site where possible
  3. Find 30 more keywords I can target next month
  4. Research competition and find out what they rank for
  5. Start to add affiliate links to articles ranking in the top 10

In Summary

Overall I am very pleased with the SERP movement considering the site is just a month old and has 22/28 of it's keywords in the top 30. Obviously page 1 is where I want to be and the top 3 is where the action happens, so I won't count my chickens just yet…but so far so good.

The income side won't happen until I start to add affiliate links, and they will be drip fed into articles as and when they appear on the first page of Google.

I think the biggest challenge for me will be to keep producing the content myself and not outsource it, considering I have a team of writers who I can use at any time.

This is both important for me to keep focused and accountable, it is also good for those of you doing this by yourself, without spending a lot of money. Especially if you are new to niche site building.

I'd love to hear your thoughts on this case study, if you have any questions please get involved in the comments.

Lewis Ogden

Lewis was able to take his hobby of building websites and turn it into a blueprint that enables him to build, rank and profit from niche websites. As a result of his niche site success, he now makes a full-time 5-figure income and even managed to quit his 9-5 job back in early 2015 all driven by his knowledge that he shares here on this blog.

Alice - a couple of years ago

Hi Lewis,

I have been a reader of your blog since the first niche site case study and have been looking forward to the next one.

Seems like you have hit the ground running with this one!

When did you purchase the domain? I don’t think you mentioned this in the post. How long did you leave it until adding content?

All the best!
I will be following along avidly.


    Lewis - a couple of years ago

    Hey Alice, thank you! I picked up the domain in late may and then had a holiday in early June so added a couple of articles before I went away and then continued like a crazy man once I got back.

    I didn’t leave any time in-between registering etc, I got content up the very next day.

    Glad to have you following along!

Suresh - a couple of years ago

This is really an awesome case study Lewis. All the best to reach your goal and I’m planning to follow your footpath, because I did start a niche website earlier this month. Please try to reveal your techniques as much as possible (except your domain 🙂 ) which will be help for newbies like me.

    Lewis - a couple of years ago

    Hey Suresh,

    I plan on doing exactly that. I will be testing a lot of things on this site and keeping costs as low as possible (at least for now) so others can follow along.

    Good luck with your site!

Martin P. - a couple of years ago

Looking forward to seeing your progress with this case study.

I love the idea of taking small incremental steps towards a big goal – that’s exactly how I work and it really stops me from getting overwhelmed.

It’s easier to maintain a positive mindset when you know you have one small task to do each day, rather than focusing on the massive task ahead and feeling like its impossible.

One of my resolutions for this year was to write 1000 words a day. It hasn’t been easy, but it’s taught me discipline and has really improved my writing skills.

Good luck with your case study – I’ll definitely check in to see how you’re getting on.

    Lewis - a couple of years ago

    Thanks for dropping in Martin, I completely agree that breaking down a large goal into small bite-sized pieces is the ay to go. I often look at some of the big sites and think ‘Man, I’m not doing enough’, however they have a ton of employees each with their own job, and I’m trying to do it all by myself previous whilst working a full time job too.

    I’ve really tried to stop beating myself up and just do each task as it comes – like a machine!

Jamie - a couple of years ago

Hi there,

It’s been a while.

This sounds very similar to a project I am running, which is starting to produce a financial return.

I have two questions for you.

1. I am getting alot of USA traffic and losing amazon sales. I have tried an automated plugin to show the right links to the right countries but useless. Any take on this

2. Are you prepared to share the site architecture?


    Lewis - a couple of years ago

    Hey Jamie,

    Nice job on your site. As far as losing sales I have used link localizer and also EasyAzon, currently using the latter however I hard code many of my links often so it may be that I have the same problem down the line!

    I will also be sharing the site architecture soon just need to get it complete however I think it will be a moving beast that I continually adjust as time goes on and I learn more about my audience and how Google reacts to it.


Paul Gray - a couple of years ago

Excited to see how this case study plays out.

Lyndsee - a couple of years ago

Hi Lewis,

This is a really great article Lewis! Thank you for taking us through your process. I’m looking forward to the keyword research videos as I have not used these two products before.


    Lewis - a couple of years ago

    Hey Lyndsee,

    I will do my best to get them recorded and up in the next week or so, I plan on doing a couple of updates/informational posts per week on this case study.

Jesse - a couple of years ago

Awesome case study Lewis! Will definately be keeping an eye on this. The first case study was epic already. Thanks a lot for taking time to sharing this with us 🙂

    Lewis - a couple of years ago

    Hey Jesse,

    Thanks for the comment buddy, i really enjoyed the first one and the feedback I got was great so I thought WHY NOT!

Romeo Jeremiah - a couple of years ago

Hey Lewis, I appreciate the case study. I’ve yet to build a niche site but I enjoy reading through the various case studies just to stay on top of what’s working. I’m surprised that you’d want to write all of those articles being that you have a team of writers. What’s the advantage of doing this? Can’t you keep the edge by having writers send you an article once a day? Anyway, thanks for adding the links to the keyword tools and the PBN. Good luck and I’ll continue to follow for sure.

    Lewis - a couple of years ago

    Hey – yeah I absolutely could just outsource it all, but I have decided to write myself at least initially for 2 reasons:

    1 – To prove to myself I can do it if I had to and also improve my writing and typing speed.

    2 – To show those who cannot necessarily afford to outsource everything from the off, that it can be done with hard work and focus.

    I hope that answers your question?

      Romeo - a couple of years ago

      It does. I remember reading that. Thanks.

Collin - a couple of years ago

Great stuff man. I will be following along in your case study.

    Lewis - a couple of years ago

    Cheers Colin, glad to have you following along buddy

Dave - a couple of years ago

Nice article!

Can you explain why you are writing all the content by yourself instead of outsourcing it all compared to the previous case study. Is it for a new challenge?

    Lewis - a couple of years ago

    Hey Dave, see my comment above to Romeo, there are a few reasons and yeah it will be a challenge!!

Doug - a couple of years ago

Lewis, Great post! I am excited to see how this plays out. I got some good insight into your keyword research process…It is a little different than what I do.

It is all about the long tail.

Good luck with all that writing!

    Lewis - a couple of years ago

    Haha Cheers Doug will be good to see how I get on with the content and the kw research. See if this method actually works!

RJ Bryan - a couple of years ago


No backlinks?… and ranking in the top 10? Definitely looking forward to following along. I definitely would benefit from learning these tactics.

I just started a new project and Im trying to figure out what time I can carve out to track my progress plus start a new site. Currently weighing the pros and cons. Have you done two niche projects at the same time?


The only way I can do so, is if I outsource all the writing. Did you feel really comfortable having people write all the content?

    Lewis - a couple of years ago

    Hey RJ, I have done multiple sites at the same time. It’s not easy but having a good plan and team in place, content plan is the most important part. It will be interesting with no backlinks, however I hope to test my content strategy, on-page SEO and keyword selection.

    I always give my writers an example article and a few links to exemplary content so they know what I expect of them. You can always get them to rewrite it and add a few long tail keywords in there should it need it.

Jonathan - a couple of years ago

Hi Lewis!

Good to see you building a site again and making it public! I wish you the best 🙂

Regarding kwfinder, I actually started using it some weeks agao and it’s awesome. The problem I find though, it’s that the majority of keywords I have looked for have really low competition, whereas other tools (such as the moz difficulty tool) show a higher difficulty.

What do you think? Do you think it’s enough to use the majestic metrics in order to determine the difficulty of a specific keyword?

In my opinion,I think the guys over kwfinder should add some other metrics like the guys behind AuthorityMetrics 🙂

Take care!

    Lewis - a couple of years ago

    Hey Jonathan, yeah I think it is constantly being worked on and improved. From what I can see it does provide a good estimate however having more metrics would obviously help. The trouble is, I find that the more metrics I have the less action I take.

    I have greatly reduced my intake of information for this case study and I am already seeing the rewards by just pulling the trigger and writing!

Jon Haver - a couple of years ago

No Backlinks from you?? haha…always good to test assumptions and see what does and does not work. Looking forward to the next updates and seeing what has worked for you. Good luck!

    Lewis - a couple of years ago

    Haha yeah cheers Jon, even I am surprising myself these days! I know it will be a challenge getting into to top 3 with no backlinks but I want to see how high I can get from great kw selection and on-page SEO alone. THEN I will build some backlinks! 🙂

Joe - a couple of years ago

Hi Lewis,

This sounds like a good one. Will be interesting to see what you are doing with these two new tools as LTP is a real pain these days.

Do you put a value on your time when creating these sites? I ask as you are spending a couple of hours a day, every day on the site, which soon adds up.

I work as a freelance blogger, writing a few 1000 words a day for clients. So if I then spend another few hours writing a similar amount for my site, that would be money I would not be earning (at least not today).

I know you have to be prepared to put in the time upfront without getting paid, in order to generate something passive, but I find it hard to get my head around this. Especially when the work I am doing on my site, is the exact same work that could be earning me money now from my clients.

Any advice? Do you just consider this time separate from your work time or something else?

Also, thanks for the book recommendation, I will check it out.


    Lewis - a couple of years ago

    Hey Joe, great to her from you! I know what you’re saying about the cost of time and it was difficult for me to wrap my head around at first however I have made some drastic changes in my method of working which really helps.

    For example I no use a zero based calendar, meaning I have no time unallocated throughout my day. Previously I would have a list of tasks and assign ‘some’ time to them, but then I would often get distracted in email or checking my rankings etc. So I have found that I can claw back a couple o hours each day which would have otherwise been spent on ‘busy work’.

    Also, I don’t see it as potentially losing out on money right now, as I know what I am building will make that back 10x in the long term (HOPEFULLY!!)

    But I agree, it is hard if you are writing for others and getting paid. I guess my work doesn’t entail that kind of exchange of money for hours worked so I have a different outlook. Not saying what you’re doing is wrong but perhaps you could find an extra hour for that article on your own site each day?

    – Lewis

Paul @ Outsprung - a couple of years ago

Hi lewis, thought i’d return the favour seeing as you spotted out LTP link mistake

I think you have a spelling mistake in your heading

Montizing – should be “Monetizing” right.

Great post, really looking forward to seeing how this niche site progresses, you got a new follower 😉

    Lewis - a couple of years ago

    Hey Paul, thanks for the heads up, I am a huge fan of Karma! 🙂 I’ll get it fixed right away!

    Thanks buddy, fingers crossed it turns out to be a profitable and worth while study, it’s great to have you!

Joseph Ho - a couple of years ago

Hey great post on this zero backlinks and it will be tough. However i believe it will work of there is no competition. Good luck.

    Lewis - a couple of years ago

    Thanks Joseph! I guess every keyword has competition, it’s just a case of how much! I am testing various keywords that I think are low/med competition and tracking them all so I should be able to see what works without links and what needs a help in the right direction!

Robert Kirk - a couple of years ago

Hey Lewis

Hope your week going well.

Looking forward to following your progress with this just like the last one, best of luck with it.

Be great to see what result you can achieve from onsite only. I am seeing more and more cases of onsite powerful sites, out doing sites with extensive backlink profile.

    Lewis - a couple of years ago

    Hey Buddy, it will be good to see if I can build up that trust without adding backlinks for sure. I always like to test things so this will hopefully teach us all something! I am certainly looking forward to learning how it all progresses!

Craig - a couple of years ago

Following this especially after the last case study which was great.

    Lewis - a couple of years ago

    Cheers Craig, glad to have you following along!

Joe - a couple of years ago

Hi Lewis

By coincidence I got an email today promoting Long Tail Pro 3.o which has many new additions and I was just on the point of subscribing to KWFinder after reading your remarks in this post.

I noticed that Jonathan said :

“Regarding kwfinder, I actually started using it some weeks agao and it’s awesome. The problem I find though, it’s that the majority of keywords I have looked for have really low competition, whereas other tools (such as the moz difficulty tool) show a higher difficulty

What do you think? Do you think it’s enough to use the majestic metrics in
order to determine the difficulty of a specific keyword?

In my opinion,I think the guys over kwfinder should add some other metrics like the guys behind AuthorityMetrics ”

and you replied:

“From what I can see it does provide a good estimate however having more metrics would obviously help. The trouble is, I find that the more metrics I have the less action I take.”

So I’m left wondering if you are sticking with KWF or do you think that LTP have made additions which they lacked previously

I know that the right keywords can make or beak a site and would be happy if you could let me have your comments .

    Lewis - a couple of years ago

    Hey Joe, I no longer have LTP so can’t really comment on the new features etc. It’s funny timing really as I thought it was WAY overdue an update and literally as I cancel and tell people about another tool they go and release an update.

    For me KWFinder and Majestic metrics are fine and I use my majestic account when checking for domains etc. The Trust Flow metric and a 1-2-1 ratio of TF/CF is a great guideline for finding great domains and assessing the competition. I know kwfinder are working on adding more metrics and a new algo as we speak. With that being said, I don’t think any tool is better than experience and gut feel. LTP has been around longer and is well know, KWFinder is the new guy and is listening to it’s customers to bring new features and improve the product. Speed wise, kwfinder is faster for me personally and there are less bugs.

    The truth is both tools pull data from the KWFinder, so you ‘could’ do without both tools and do it manually – however it’s the time saving benefits I go for!

Mike Bradford - a couple of years ago

Nice write-up, Lewis — looking forward to following along!

I’ve never tried to build a site using an auctioned-off domain. Any tips on which site specifically to use, and how to find them?

    Lewis - a couple of years ago

    Hey Mike, sure I use SnapNames and NameJet, also Flippa is good sometimes too

neale - a couple of years ago

Awesome! Should be a fun case study… Your initial metrics are awesome BR @ 28% 2.5 minutes on site see no reason why this will not work…

One thing I have found is to target quite broad terms, “green widgets” where you will probably not rank better than page 3-4 in google, the by product of this is you may start to rank high on page two / low page one for a subset of the main keyword / phrase
“best green widgets” “large green widgets” etc concept been you could target a page / KW like “brand + Product” never hope to rank top 5/10 cause of all the big eStores & brand, but pickup a lot of buyer traffic for longtails…

    Lewis - a couple of years ago

    This is exactly what I will be doing Neale, going after the longer tail keywords that will be easier to rank. There are millions of them out there, I just need to find those that require zero backlinks!

Kris - a couple of years ago

Looking forward to the updates for this. I’m starting to gather all relevant info with regards to starting my own niche site but like your last case study, mine will also be targeting the UK market. Is it wise to get a co.uk domain for this or is it always best to stick with .com regardless of your target market?

    Lewis - a couple of years ago

    Hey Kris, I replied on Facebook but for everyone else I always suggest going for a .uk domain first and foremost for the UK market.

Tony - a couple of years ago

This case study is right up my alley. As someone that likes to write their own content and doesn’t have the time to do a ton of backlinking or PBNs, I’m very interested in seeing how this works for you.

Raphael - a couple of years ago

This is amazing, I am inspired to follow along and do the same thing with a dating website I am trying to get off the ground… I have the website layout planned in my mind but so far I haven’t even bought the domain yet(brand domain).

Interested in getting an accountability partner? I sure need one. Someone who can guide me on the right track as well.
Message me if you like.


Lansky - a couple of years ago


You wrote a very interesting article. Im trying also to start with my first microniche website.
Actually the keyword research is a big issue for me. Spending already two days of searching but i cant decide which niche i should go for. However, with your review plan you got me an idea.

Until now i thought a microniche site didnt get much content? Maybe 4-5 articles to different keywords but you are talking here about one article each day. Is that still a niche website or more going to become a authority site?

    Lewis - a couple of years ago

    I wouldn’t get caught up in what the site is/isn’t…whatever it is, you will need content. In my niche i have found a TON of keywords I want to target and there is only one way to eat an Elephant…one bite at a time.

    So I am creating content daily for the first 2 months and then every other day for the next month. This will build momentum and also help you to stick with it as you see progress. You will also rank for many more keywords you didn’t find in your research.

      Lansky - a couple of years ago

      Ok, yeah that make sense to me. I will see what i can do in the niche that i decided for.
      Sadly im not a native english speaker, so im worried about how to write so much long content. But i will find a solution for that.

Russell - 11 months ago

Excellent post 🙂 We both were recently featured on an Amazon case study post and I got to know about your site. Its very inspiring. Looking forward to niche project 3 🙂

    Lewis Ogden - 11 months ago

    Hey Rusell, I’ve seen you in the groups on FB doing some monster content sites! Good Luck man!

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